Marketing and Social Media Specialist

4 days ago


Head of The Harbor, United States Competition Auto Group Full time
Marketing Coordinator Job Description

At Competition Automotive Group, we are seeking a highly skilled Marketing Coordinator to join our dynamic marketing team. As a Marketing Coordinator, you will play a key role in supporting our marketing efforts with a focus on social media management, digital advertising, and online presence.

Key Responsibilities:Social Media Management:
  • Develop and implement social media strategies across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and more.
  • Create and schedule engaging content, including posts, images, and videos, to drive brand awareness and customer engagement.
  • Monitor social media channels for interactions, comments, and messages, responding promptly and professionally.
  • Analyze social media performance metrics and adjust strategies as needed to optimize results.
Digital Advertising:
  • Manage and optimize Meta (Facebook/Instagram) ad campaigns, including audience targeting, ad creation, and performance tracking.
  • Collaborate with the marketing team to develop advertising strategies that align with business objectives and drive conversions.
  • Analyze ad performance data and make data-driven recommendations for improvements.
Google My Business:
  • Maintain and update Google My Business listings to ensure accurate and up-to-date information.
  • Monitor and respond to reviews and customer inquiries on Google My Business.
  • Use insights from Google My Business to enhance local search visibility and engagement.
Google Analytics:
  • Monitor and analyze website traffic and user behavior using Google Analytics.
  • Generate and interpret reports on website performance, user engagement, and marketing campaign effectiveness.
  • Provide actionable insights to optimize website performance and digital marketing efforts.
Day-to-Day Marketing Activities:
  • Assist with the execution of marketing campaigns and promotions.
  • Support the creation of marketing materials, including brochures, flyers, and email newsletters.
  • Coordinate with external vendors and agencies as needed.
Event Setup:
  • Plan and coordinate marketing events, including product launches, promotions, and community events.
  • Handle logistics, including venue arrangements, promotional materials, and event registration.
  • Ensure successful execution and follow-up of events.
Website Content Creation:
  • Write and update website pages, blog posts, and other online content to reflect current promotions, news, and services.
  • Ensure website content is optimized for search engines and user experience.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience managing social media platforms and digital advertising campaigns.
  • Strong knowledge of Meta ads (Facebook/Instagram) and Google Analytics.
  • Proficiency in Google My Business and experience managing online business listings.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Strong organizational and time management skills.
  • Creative thinking and problem-solving abilities.

Compensation details: 18-21 Hourly Wage



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