Marketing and Social Media Specialist
4 days ago
At Competition Automotive Group, we are seeking a highly skilled Marketing Coordinator to join our dynamic marketing team. As a Marketing Coordinator, you will play a key role in supporting our marketing efforts with a focus on social media management, digital advertising, and online presence.
Key Responsibilities:Social Media Management:- Develop and implement social media strategies across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and more.
- Create and schedule engaging content, including posts, images, and videos, to drive brand awareness and customer engagement.
- Monitor social media channels for interactions, comments, and messages, responding promptly and professionally.
- Analyze social media performance metrics and adjust strategies as needed to optimize results.
- Manage and optimize Meta (Facebook/Instagram) ad campaigns, including audience targeting, ad creation, and performance tracking.
- Collaborate with the marketing team to develop advertising strategies that align with business objectives and drive conversions.
- Analyze ad performance data and make data-driven recommendations for improvements.
- Maintain and update Google My Business listings to ensure accurate and up-to-date information.
- Monitor and respond to reviews and customer inquiries on Google My Business.
- Use insights from Google My Business to enhance local search visibility and engagement.
- Monitor and analyze website traffic and user behavior using Google Analytics.
- Generate and interpret reports on website performance, user engagement, and marketing campaign effectiveness.
- Provide actionable insights to optimize website performance and digital marketing efforts.
- Assist with the execution of marketing campaigns and promotions.
- Support the creation of marketing materials, including brochures, flyers, and email newsletters.
- Coordinate with external vendors and agencies as needed.
- Plan and coordinate marketing events, including product launches, promotions, and community events.
- Handle logistics, including venue arrangements, promotional materials, and event registration.
- Ensure successful execution and follow-up of events.
- Write and update website pages, blog posts, and other online content to reflect current promotions, news, and services.
- Ensure website content is optimized for search engines and user experience.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience managing social media platforms and digital advertising campaigns.
- Strong knowledge of Meta ads (Facebook/Instagram) and Google Analytics.
- Proficiency in Google My Business and experience managing online business listings.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Strong organizational and time management skills.
- Creative thinking and problem-solving abilities.
Compensation details: 18-21 Hourly Wage
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