Data Analyst Lead

3 weeks ago


Newark, New Jersey, United States Mars Incorporated Full time
Job Description

Overview

Mars Incorporated is seeking a talented Data Analyst Lead to join our team. As a key member of our marketing department, you will play a crucial role in analyzing and interpreting complex data to inform business decisions.

About the Role

This is a full-time opportunity based in Newark, NJ. You will work closely with stakeholders to develop and implement data-driven strategies that drive business growth and improve operational efficiency.

Responsibilities

  1. Create marketing measurement plans tailored to consumer data engagement, including assessing audience performance.
  2. Employ data visualization and reporting techniques to effectively communicate measurement results.
  3. Analyze campaign data to provide actionable insights and recommendations for optimization.
  4. Build attribution models that account for multi-device, multi-step consumer journeys.
  5. Identify and assess engagement points contributing to conversions.

Requirements

  • Bachelor's Degree, or equivalent work experience.
  • 4 years of experience in the fields of Analytics, Data Science, or Strategy demonstrating the ability to derive insights offering marketing solutions.
  • Proficiency in data analytics software: SQL, Python, or R.
  • Familiarity with digital marketing channels and tools.

Salary and Benefits

The estimated salary for this position is around $90,000 - $110,000 per year, depending on experience and qualifications. Additionally, Mars offers a comprehensive benefits package, including company bonus, best-in-class learning and development support, and more.



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