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Growth Marketing Coordinator

2 months ago

Phoenix, Arizona, United States UnitedHealth Group Full time

About UnitedHealth Group:

UnitedHealth Group is a worldwide leader in healthcare, leveraging technology to enhance the well-being of millions. Our team is dedicated to improving health outcomes by connecting individuals with essential care, pharmacy benefits, and resources. Here, you will be part of a culture that values diversity and inclusion, collaborates with talented colleagues, and offers comprehensive benefits and opportunities for career advancement. Join us in making a significant impact on the communities we serve as we strive for global health equity.

Position Overview:

We are seeking a dynamic Growth Marketing Coordinator to support our expanding initiatives in the Arizona market. This role will involve regular collaboration with local and regional team members and will be instrumental in executing key marketing strategies.

Key Responsibilities:

  • Coordinate and manage a comprehensive calendar of over 100 marketing and growth events annually, engaging diverse audiences.
  • Provide logistical support for events, including shipping, setup, and teardown, tailored to specific event requirements.
  • Ensure adequate staffing for each event, actively participating as needed.
  • Deliver detailed reports on event performance, including attendance, leads generated, and budget adherence.
  • Collaborate with regional and local teams to support ongoing promotional initiatives, including in-clinic marketing.
  • Assist in developing and facilitating agent training sessions and networking opportunities.
  • Oversee the updating and distribution of marketing materials to ensure agents have consistent access to resources.
  • Regularly visit assigned clinics to maintain marketing standards and replenish materials as necessary.
  • Build strong relationships with internal partners to enhance event support and marketing efforts.
  • Ensure compliance with all relevant regulations and organizational standards in marketing activities.

Qualifications:

  • Minimum of 5 years of professional experience in marketing, advertising, sales, or event management within a matrixed environment.
  • Demonstrated experience in planning and executing marketing or sales events in a hands-on capacity.
  • Proven ability to manage multiple priorities and collaborate with cross-functional teams.
  • Strong organizational skills and experience in a high-volume work environment.
  • Experience in executing marketing initiatives focused on return on investment.

Preferred Qualifications:

  • Background in healthcare or insurance marketing.
  • Experience working with agents, brokers, and healthcare event organizers.
  • Familiarity with B2B, B2C, and B2B2C marketing strategies.

At UnitedHealth Group, we are committed to creating a diverse and inclusive workplace. We believe that everyone deserves the opportunity to live their healthiest life, and we strive to eliminate barriers to good health. Join us in our mission to deliver equitable care and improve health outcomes for all.