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Brand Strategy Specialist

2 months ago

Houston, Texas, United States oilandgas Full time
About Us

At ExxonMobil, we are committed to leading energy innovations that enhance modern living and contribute to a net-zero future. As one of the largest publicly traded energy and chemical corporations globally, our diverse workforce is driven by pride in our mission and values.

Our success across Upstream, Product Solutions, and Low Carbon Solutions is fueled by the talent, curiosity, and determination of our team members, who deliver solutions daily to optimize our strategies in energy, chemicals, lubricants, and lower-emissions technologies.

We encourage you to bring your innovative ideas to ExxonMobil to help develop sustainable solutions that enhance quality of life and address society's evolving needs.

Role Overview

The Marketing Consultant will provide marketing communications and project management expertise to support integrated marketing initiatives on a global scale.

This position will assess marketing opportunities utilizing digital capabilities and channels that align with business objectives and customer experience strategies.

The role will also involve developing and implementing processes, key performance indicators (KPIs), and best practices in digital marketing, collaborating across various business lines, sales, product development, and other functions to enhance customer awareness and engagement through all marketing channels.

Key Responsibilities

Brand Management:

Understand and promote brand strategy, driving growth in brand equity and enabling ExxonMobil to maintain a competitive edge.

Support the Company and Low Carbon Solutions in managing the development and communication of its brand.


Marketing Communications:

Responsible for planning and executing integrated global campaigns that enhance customer awareness and engagement through both digital and traditional channels.

Drive integrated marketing communication plans that support purchasing funnel conversion and other KPIs.

Possess a working knowledge of marketing channels, including social media, websites, paid media, trade shows, webinars, SEO/SEM, email marketing, and press releases.

Ability to prepare and plan project briefs with clear goals and deliverables.

Collaborate across multiple functions, including marketing, sales, and customer service, to define and deliver relevant customer experiences across web, mobile, and social platforms.

Effectively manage agencies and third-party vendors, creating compelling content that supports key messages.

Maintain a project pipeline focused on linking business strategies to desired digital customer experiences, prioritizing digital initiatives, and promoting awareness of Low Carbon Solutions offerings.

Understand KPIs for digital channels and measure and adjust campaign activities accordingly.

Provide guidance and develop best practices for digital marketing, including paid media, search marketing, web design, social media, and email marketing.

Regularly assess the performance of digital initiatives and offer recommendations for enhancement.


Project Management:

Ability to outline and develop comprehensive campaign plans, understand project stages and interdependencies, and meet schedule and budget requirements while increasing customer engagement.

Manage approvals for the release of company information from legal and senior leadership.

Qualifications

- Bachelor's Degree in Marketing, Communications, Business, or a related field.
- Over 7 years of strong Marketing Communications experience, including a solid understanding of the customer journey and B2B marketing.
- Ability to analyze channel, content, and campaign data to achieve optimal engagement and performance.
- Effective written and oral communication skills; fluency in English is required.
- Strong interpersonal skills and the ability to persuade and motivate others within the organization.
- Highly organized and efficient, capable of managing multiple projects simultaneously.
- Experience in developing comprehensive communications plans, including budget recommendations.
- Familiarity with working alongside subject matter experts and translating technical content into communication materials.

Preferred Qualifications

- Master's degree in Business, Marketing, or a similar field.
- Experience in global marketing or large-scale national marketing initiatives.

Your Benefits

At ExxonMobil, we are dedicated to fostering your personal and professional growth, offering benefits that focus on health, security, finance, and life.

Our Commitment:

We provide a comprehensive pension plan, savings plan with company matching, workplace flexibility, and a culture of health that includes various programs to support your well-being.

We also offer a Disability Plan that provides income replacement for when you cannot work due to illness or injury.


EEO Statement

ExxonMobil is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.