Senior Product Marketing Strategist

1 week ago

San Jose, California, United States PayPal, Inc. Full time
About PayPal, Inc.

At the forefront of revolutionizing commerce globally for over two decades, PayPal, Inc. continues to innovate and empower consumers and businesses alike in approximately 200 markets. Our mission is to simplify, personalize, and secure payment experiences worldwide, enabling a global economy that thrives on connectivity and trust.

We operate a vast, two-sided network at scale, connecting hundreds of millions of merchants and consumers across online and offline platforms. Beyond mere connections, we provide proprietary payment solutions accepted by merchants, facilitating seamless transactions on our platform on behalf of our customers.

Our Mission

We aim to make it easier for consumers to purchase and receive payments for goods and services, transfer and withdraw funds, and exchange funds safely with merchants using various funding sources. We also enable cross-border shopping and merchant global reach while reducing trade complexity and friction.

Core Values

Guided by our core values of Inclusion, Innovation, Collaboration, and Wellness, we foster an environment where all employees feel included and valued. This foundation ensures that our work prioritizes customer satisfaction and well-being, pushing us to take care of ourselves, each other, and our communities.

About This OpportunityJob Summary:

We are seeking a seasoned Director, Product Marketing to spearhead end-to-end marketing strategies for PayPal's Microbusiness solutions portfolio. The ideal candidate will be customer-obsessed, possessing a strong background in product marketing and go-to-market planning, with the ability to identify what makes a product or feature exceptional.

This role involves defining and refining product roadmaps, developing impactful marketing strategies to fuel portfolio growth, and collaborating with cross-functional teams to ensure alignment and innovation in our product offerings and strategic initiatives.

Responsibilities:
  • Develop product positioning and messaging for products and features driven by merchant feedback, competitive research, and deep understanding of our Microbusiness solutions.
  • Scope and execute global marketing strategies informed by qualitative and quantitative insights across multiple customer segments.
  • Partner with analytics and leadership to track and report growth KPIs continuously.
  • Collaborate with Product/Design/Eng/Market Research to influence product roadmaps aimed at increasing product adoption, differentiation, and customer growth.
  • Ensure consistency and alignment across business lines, influencing and shaping product and marketing strategies to meet business objectives.
  • Identify market trends, customer needs, and competitive dynamics to inform product development and positioning.
Requirements:
  • 7-10 years of experience in product marketing, specifically around digital and small business solutions; bonus points for expertise in marketing to emerging businesses and solopreneurs.
  • Experience working in B2B settings and on marketing or growth strategies in a product lifecycle.
  • Passion for customer-centric strategy, generating qualitative and quantitative insights, and using those insights to inform marketing strategies.
  • Team player who knows how to navigate complex challenges and collaborate effectively across teams.
  • Fast learner capable of problem-solving and adapting quickly.
  • Results-driven individual with a sense of urgency and bias for action.
Additional Information

This role offers a salary range of $118,700 to $246,290 annually, based on factors including work location and relevant skills and experience. Additionally, you'll enjoy a balanced hybrid work model offering three days in the office and two days at your choice of either the PayPal office or home workspace. At PayPal, we champion financial, physical, and mental health through valuable benefits and resources, ensuring you thrive throughout every stage of life.

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