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Email Marketing Strategist
2 months ago
\t• Develop and execute a comprehensive email marketing strategy to drive ticket sales and enhance customer relationships.
\t• Manage all aspects of email campaigns, including content calendars, segmentation, copywriting, deliverability, and performance tracking.
\t• Collaborate with cross-functional teams to ensure consistent messaging and branding across all communications.
\t• Oversee the email marketing system and CRM system to identify, segment, and distribute sales leads.
\t• Analyze data related to fan behavior, ticket sales, and marketing campaigns to inform business strategies.
\t• Utilize insights to create visually compelling reports and dashboards for stakeholders.
\t• Conduct market research and develop fan surveys to understand preferences and enhance engagement.
\t• Manage audience lists, maintain email preference centers, and execute mass texting campaigns.
\t• Assist in preparing sales materials and support sales staff with data-driven marketing insights.
\t• Coordinate sales lead generation process and distribute newly-acquired sales leads to sales leaders and representatives.
\t• Qualifications:
\t• Self-starter with willingness to learn new concepts and incorporate them into performance.
\t• Affable, thrives in consulting and decision-making roles for multiple audiences.
\t• Ability to distill complex information into useful insights for sales representatives and team management.
\t• Willing to work in-office and Wolves home games, including nights and weekends during the season.
\t• Superior project management and organizational skills.
\t• Advanced understanding of Microsoft Office applications, specifically Excel, Outlook, and Word.
\t• Ability to function with autonomy in a high-stress, high-paced environment.
\t• Education and Experience:
\t• Sales experience preferred, with understanding of revenue-generation.
\t• Self-directed experience with email service providers (Constant Contact) with proof of results.
\t• Reporting and data mining experience with CRM systems, especially Ticketmaster Archtics.
\t• 1-2 years experience in data & database analysis.
\t• Bachelor's degree from a college or university (business, marketing or sport management degree preferred, but not required)"}
