Programmatic Technology Director

3 weeks ago

st louis, United States Lean Media, Inc. Full time

At Lean Media, Inc., we are dedicated to delivering exceptional control and transparency in programmatic advertising. As a key member of our team, you will play a crucial role in driving business success by leading the implementation and adoption of programmatic advertising technologies.

Key Responsibilities

  • Lead the evaluation, integration, and adoption of programmatic ad technologies, ensuring alignment with business goals and objectives.
  • Drive key initiatives such as DSP onboarding, supply quality controls, cross-platform campaign data unification, and ad tech integrations.
  • Identify opportunities for technology-driven innovation and growth.
  • Leverage technologies and services to support the optimization of ad operations processes and streamline workflow efficiencies.
  • Serve as point of escalation for technical issues/questions and provide support in troubleshooting active campaign issues.
  • Provide training and mentoring on how to best utilize tools, services, and platforms to deliver value to clients.
  • Collaborate with Account Executives and Account Managers to drive sales and account growth through innovation and technology-driven differentiators.
  • Facilitate the incorporation of technology-driven solutions in the development of complex media plans.
  • Perform periodic campaign analyses to evaluate QA, performance, and costs.
  • Collaborate with internal teams to guide alignment and adoption of programmatic technology and tools.
  • Stay informed about industry trends, emerging technologies, and best practices in programmatic advertising to drive innovation and growth.

Requirements

  • 5+ years experience in programmatic digital advertising.
  • Extensive experience with DSPs, ad servers, and programmatic measurement & attribution.
  • Proven ability to think outside the box and implement new technologies/solutions.
  • Ability to interpret data and turn insights into action.
  • Ability to work efficiently in a fast-paced environment.
  • High level of accuracy and attention to detail.
  • Strong analytical and communication skills.
  • Process-driven operational leadership skills.
  • Experience managing people.

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