Digital Personalization Specialist

6 days ago


Pasco, Washington, United States American Red Cross Full time
Digital Marketer: Driving Customer Engagement through Personalization

We are looking for a skilled Digital Personalization Specialist to join our Fundraising & Marketing Technology Group (FMTG). In this role, you will develop and execute personalized content strategies to drive customer engagement across Adobe's digital platforms. You will collaborate with cross-functional teams to implement personalization goals and requirements, leveraging data-driven insights and Adobe's technology stack.

The ideal candidate will possess strong communication skills, a creative mindset, and expertise in Adobe Experience Cloud solutions, specifically Adobe Target, Analytics, and Data Collection (Launch). You will manage customer journeys and personalization efforts throughout the Red Cross flagship sites, redcross.org and RedCrossBlood.org.

This opportunity allows you to work on cutting-edge marketing technologies, pushing the boundaries of what is possible in digital marketing. You will stay updated on industry trends, best practices, and emerging technologies in customer data management and marketing technology.

Key Responsibilities:

  • Collaborate with cross-functional teams to implement personalization goals and requirements.
  • Develop and execute personalized content strategies across Adobe's digital platforms.
  • Utilize Adobe Experience Cloud solutions to implement and optimize personalized experiences.
  • Work with the user experience and testing & optimization team to plan and implement new user experiences.

What You Need to Succeed:

  • Bachelor's degree in computer science, Information Technology, marketing, digital media, or a related field.
  • 7+ years of experience working as a software developer, data engineer, or related role, focusing on marketing technology, personalization, and optimization.
  • Proficiency with Adobe Experience Cloud, specifically Data Collection (Launch), Analytics, and Target.

Salary Information: The starting annual salary range for this position is $120K - $130K. This figure may vary based on your location and experience.

Benefits: We offer a comprehensive benefits package, including medical, dental, and vision plans, health spending accounts, flexible spending accounts, paid time off, holidays, 401K with up to 6% match, paid family leave, employee assistance programs, disability insurance, short-term and long-term insurance, service awards, and recognition programs.



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