Strategic Marketing Program Manager

4 weeks ago

Provo, Utah, United States Qualtrics Full time
About the Role

We are seeking a highly skilled Strategic Marketing Program Manager to lead the planning, execution, and management of key marketing programs across multiple functions, including Field & Demand Generation, Product Marketing, Customer Marketing, and more.

Key Responsibilities
  • Develop and refine program and project management processes within the marketing team, fostering a culture of best practices, continuous improvement, and professional development in program management methodologies.
  • Plan and execute integrated marketing initiatives that align all marketing activities across teams, improving overall campaign effectiveness.
  • Define clear goals and milestones for each program, implement measures to analyze and optimize effectiveness, leading to better performance tracking.
  • Strengthen partnerships across internal and external teams by establishing and maintaining relationships with partners, vendors, and marketing service providers to improve program execution and resource efficiency.
  • Create visibility and improved communication by regularly updating senior management on program progress and outcomes, highlighting contributions to overall business goals for increased transparency and support.
  • Mitigate risks by identifying potential blockers and issues early on and implementing strategies for mitigation to ensure projects stay on track and meet deadlines.
Requirements
  • 5-12 years of relevant experience in project or program management.
  • Experience or background in marketing preferred.
  • Familiarity with project management tools (e.g., Asana, Wrike, Workfront, Coda).
  • Strategic Thinking: Ability to align marketing projects with overall business objectives and identify opportunities for innovation and improvement.
  • Strong Communication Skills: Excellent verbal and written skills capable of translating complex ideas into clear communication for stakeholders.
  • Analytical Skills: Proficient in data analysis, setting measurable goals, and adjusting strategies based on insights to drive decision-making.
  • Cross-Functional Leadership: Experience in motivating and guiding team members while fostering a collaborative environment and resolving conflicts.
  • Adaptability and Problem-Solving: Proactive approach to managing challenges and adapting to fast-paced marketing environments.
About Qualtrics

Qualtrics is a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results. We are a small team, but we are agile and fiercely determined. Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network. Challenges excite us, as we view them as opportunities for growth and positive transformation. We are not merely observers of change; we actively initiate and drive it.

Our Team's Favorite Perks and Benefits
  • Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours.
  • Qualtrics Experience Program - A bonus each year for an experience of your choosing.
  • Worldwide and diverse community that enjoys helping each other.
  • At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team.
Our Hybrid Work Model

We have a hybrid work model that is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

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