Digital Performance Manager

5 days ago


Scottsdale, Arizona, United States BASIS Full time
BASIS Ed Texas Seeks Digital Performance Manager

BASIS Ed Texas is a network of high-performing K-12 charter schools with a rigorous academic program that prepares students for success in top colleges and universities.

Job Summary

We are seeking an experienced Digital Performance Manager to join our Marketing & Creative Services department. The ideal candidate will have a proven track record of developing and executing marketing campaigns, working cross-functionally with multiple teams, and driving results through data-driven decision making.

Key Responsibilities
  • Develop and execute marketing plans and campaigns across paid channels, including paid search, paid social media, paid media, programmatic, and retargeting
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies
  • Partner with internal and agency marketing teams as well as creative & website to design, test, and evolve lead-nurturing tactics driving student enrollment and funnel conversion improvement ideas
Requirements
  • 5+ years of experience in performance marketing with responsibility for campaign management
  • Proven success in developing marketing plans and campaigns
  • Excellent written and verbal communication skills
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Proficiency with advertiser platforms tools (Google Ads, Meta Ads)
  • Experience with marketing analytics (Google Analytics), project management (Asana, Trello, Jira) and CMS tools (Wordpress, Webflow)
  • Experience with analytics tools (Google Analytics) and BI tools (Tableau)
  • Bachelor's degree (or equivalent) in marketing, business, or related field
Benefits and Salary

The salary for this position is dependent on education and experience. BASIS Ed offers a comprehensive benefits package.



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