Event Marketing Strategist

3 weeks ago

Phoenix, Arizona, United States PrePass, LLC Full time

Company Overview:

PrePass, LLC is North America's most trusted weigh station bypass and toll management platform. We're transforming the transportation industry by creating solutions that keep trucks moving safely, efficiently, and compliantly.

We challenge conventional thinking and build systems that support fleets and the broader economy. Our work requires making bold decisions, implementing real-time solutions on highways and interstates across the nation, and helping fleets go farther, faster.

About the Role:

As an Event Marketing Strategist, you will be responsible for planning, managing, and executing events that align with PrePass business objectives and demand generation goals. This role requires a deep understanding of our target audience and the ability to create memorable experiences that expand our brand visibility and impact across the industry.

Key Responsibilities:

  • Develop and Drive Trade Show Strategy: Lead the planning and implementation of trade show strategy, selecting industry events that align with our goals and drive meaningful engagement.
  • Collaborate Across Teams: Partner with sales, product marketing, creative, and partner teams to set clear event goals, messaging, and deliverables, ensuring alignment and maximum impact across each occasion.
  • Create Comprehensive Event Campaigns: Work closely with the growth team to plan and automate social, digital, and online engagement before, during, and after each event, keeping our audience engaged and informed at every stage.
  • Oversee All Event Logistics: Manage everything from booth selection and setup to vendor relationships, contracts, and team scheduling. Your eye for detail will ensure every event runs smoothly, from planning to execution.
  • Craft Memorable Experiences: Create engaging on-site experiences, such as meetings, customer interviews, and unique engagement opportunities that make a lasting impression.
  • Follow-up and Measure Success: Coordinate post-event follow-up with the sales and marketing teams and measure each event's results to guide future participation and highlight areas for improvement.

Requirements:

What You Bring

  • Education: Bachelor's Degree or equivalent experience (4+ additional years in the field)
  • Experience: Minimum of 8 years of hands-on marketing experience, with a focus on planning and managing large, multi-faceted trade shows. B2B industry event experience is a major plus.
  • Organizational Skills: Strong event management and project management skills, with experience juggling multiple events and deadlines.
  • Exceptional Collaborative Abilities: Natural talent for navigating fluid environments and embracing change.
  • Budgeting and Metrics Experience: Proficiency in budget management, performance forecasting, and using metrics to assess the impact of marketing programs.
  • Technical Proficiency: Comfortable using marketing and sales CRMs to build landing pages, automate campaigns, and communicate with attendees.
  • Vendor Management: Skilled at negotiating with external suppliers, agencies, and venues to handle all aspects of event services, from space allocation and signage to security, catering, and giveaways.
  • Flexibility for Travel: Able to travel frequently (including some weekends and holidays) to support events, scout locations, and oversee vendor performance on-site.

Estimated Salary:$120,000 - $150,000 per year, depending on location and experience.

Benefits:

  • Robust Benefit Package: Medical, dental, and vision benefits that start on date of hire.
  • Paid Time Off: Vacation, sick, holidays, and floating holidays.
  • 401(k) Plan: Employer match.
  • Lifestyle Account: Company-funded account for physical and mental well-being.
  • Tuition Reimbursement Program:
  • Voluntary Benefits: Legal and pet discounts.
  • Employee Assistance Program:
  • Company-sponsored Culture Team: Focuses on employee development initiatives.
  • Community Give-Back Initiatives:

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