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Visual Content Specialist
2 months ago
Vaco is seeking a highly skilled Visual Content Specialist to join our team. As a key member of our marketing department, you will be responsible for the coordination and execution of photography and videography projects, ensuring high-quality visual content for our sales and marketing efforts.
Key Responsibilities- Photography and Videography
- Develop and implement visual content strategies to support marketing initiatives.
- Collaborate with cross-functional teams to plan and execute photography and videography projects.
- Shoot and edit high-quality images and videos using established style guides.
- Apply and enforce brand guidelines to ensure consistency across all visual content.
- Act as lead contact for photography and videography vendors, managing project details and final product edits.
- Media Coordination
- Update and maintain visual asset planning and tracking systems.
- Coordinate the upload and formatting of digital assets to 3rd party websites and distributors.
- Ensure accurate product image updates on e-retailer sites.
- Assist with seasonal content reviews and updates on company websites.
- Non-Essential Functions
- Support social media and website reporting as needed.
- Develop graphics for marketing, sales, and publicity materials.
- Maintain photo studio inventory and recommend updates.
- Formal photography education, training, or experience required.
- Knowledge of photography principles, including camera operation, lighting, color balance, composition, and current trends.
- Ability to work under stress in a fast-paced environment, maintaining attention to detail.
- Proficiency in photo database programs and Adobe Creative Suite.
- Project management skills, with the ability to identify and assess issues and make decisions in a timely manner.
This role is based in an office environment, requiring constant interaction with customers, vendors, licensors, in-house departments, and internal co-workers, managers, and supervisors.