Senior Creative Director

4 weeks ago

New York, New York, United States Barrows Company Full time

Job Title: Senior Creative Director

Job Summary:

Barrows Company is seeking a highly skilled Senior Creative Director to lead our creative team in developing innovative marketing campaigns that drive sales and brand engagement. As a key member of our team, you will be responsible for creating shopper marketing programs from concept development to design and execution.

Responsibilities:

  • Lead the creation of shopper marketing programs from concept development to design and execution
  • Serve as a leader, creative mind, and project manager in one
  • Connect the dots between creative and strategy to tell the client's story
  • Drive creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutions
  • Ensure the team delivers creative excellence through structured guidance, mentorship, and inspiration; take lead role in infusing team with digital and shopper knowledge through ongoing training
  • Proactively drive the process to generate and brief in creative, actionable, and unique projects rooted in a clear idea and insight, demonstrating in-depth knowledge of client's business and the audience
  • Develop creative briefs for ideation sessions and lead creative brainstorm sessions for client opportunities
  • Create strategically sound designs and concepts against the required brief and revert
  • Work collaboratively with the strategy and client service teams to identify key insights to help drive creative programming and ensure all concepts are on brief
  • Be the face representing Barrows creative to clients and agency partners, relying on deep understanding of brands and the trade
  • Confidently articulate and defend our work; ideate and solve problems with clients
  • Craft and deliver highly-strategic creative presentations
  • Work with the client service team to identify growth opportunities with current and prospective clients
  • Craft the design associated with the client's brand/project
  • Provide a strong design point of view regarding messaging hierarchy, typography, layout, and color
  • Develop and implement processes and structures to achieve creative vision
  • Generate exploratory mood boards by gathering literature and internet references

Requirements:

  • 10+ years of agency and/or strategic creative experience in brand, trade or shopper marketing or category management
  • CPG/Shopper experience a must
  • Strong portfolio showcasing successful shopper marketing /CPG campaigns, demonstrating a range of creative concepts and execution
  • Team leadership experience
  • Excellent verbal and written communication skills, with the ability to present ideas and creative concepts clearly and persuasively
  • Elevated understanding of the retail trade environment, including omnichannel and physical/digital retail integrations
  • Creative strategy and copywriting experience strongly preferred
  • Ability to lead and drive client solutions through ambiguity, and adapt to changing priorities
  • Ability to work in the office 3 days a week

Benefits:

  • Unlimited PTO
  • Medical, Dental, Vision (with an option for free medical care)
  • 401K with a % match
  • Various maternity/paternity leave options
  • Fully funded disability and life insurance options
  • Headspace subscription
  • Wellness Stipend
  • and more...

Equal Employment Opportunity:

GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) and let us know the nature of your request and your contact information.

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