Marketing Strategist, Enterprise

As a Marketing Strategist for our Enterprise team at Smithville Communications, you will be at the forefront of driving high-impact strategies that attract top-tier customers and fuel significant revenue growth.

Your role will involve crafting and executing dynamic digital campaigns, working closely with cross-functional teams, and designing personalized omnichannel experiences that resonate with our audience.

You'll also lead the charge in creating a robust testing framework to continuously enhance campaign performance. In collaboration with marketing operations, you'll ensure that every initiative is data-driven, budget-optimized, and designed for maximum engagement and conversions.

• Develop and Optimize Growth Marketing Strategies: Achieve customer acquisition and sales goals by developing and optimizing growth marketing strategies.
• Drive Targeted Demand Efforts: Drive targeted demand efforts for various revenue segments through omnichannel personalized marketing experiences.
• Manage Digital Campaigns: Manage digital campaigns from strategy to execution, improving conversion rates.
• Implement a Testing Framework: Implement a testing framework to enhance performance across channels and vendors.
• Partner with Marketing Operations: Partner with marketing operations to report on campaign effectiveness and ensure results.
• Strategize with Digital Marketing Operations: Strategize with digital marketing operations to optimize campaign budgets and engagement.
• Undertake Special Projects: Undertake special projects such as developing annual marketing strategies and plans.

• Selecting and Timing Marketing Tactics: Selecting and timing marketing tactics.
• Planning Market Strategies: Planning market strategies for new products and services.
• Collaborating with Teammates and Engaging Stakeholders: Collaborating with teammates and engaging stakeholders.
• Managing the Marketing Budget: Managing the marketing budget and allocating resources.

• Customer Retention: Customer retention.
• Improved Conversion Rates: Improved conversion rates.
• Increased Customer Engagement: Increased customer engagement.
• Campaign Effectiveness: Campaign effectiveness.

• Bachelor's Degree: Bachelor's degree required; degree in marketing, advertising, communications, or business-related field preferred.
• Minimum 2 Years of Experience: Minimum 2 years of experience in a related role.
• Computer Proficiency: Computer proficiency; experience with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), and Google Analytics.
• Experience Collaborating with Cross-Functional Teams: Experience collaborating with cross-functional teams to successfully achieve goals and objectives.
• Experience Planning and Scheduling Marketing Activities: Experience planning and scheduling marketing activities to support revenue objectives.
• Excellent Project Management Skills: Excellent project management skills; ability to work to deadlines for both short-term and year-long projects.
• Ability to Execute, Measure, and Report Results: Ability to execute, measure, and report results, and adjust activities to achieve continuous improvement.
• Excellent B2C Marketing Skills: Excellent B2C marketing skills; selling and communication, listening and negotiation, time management.
• Valid Driver's License: Valid driver's license and good driving record.
• Ability to Detect Color: Ability to detect color is required for this position.
• Expected to Learn on the Job: Expected to learn on the job within 4-6 months – telecommunications industry-related regulations, policies, and procedures, how to create a marketing strategy, ways to solve customer pain points, marketing structure and budgets, and organizational structure and budgets.