Brand Manager

6 days ago

Chandler, Arizona, United States Bashas' Full time
Job Title: Brand Manager

At Bashas', we're seeking a highly skilled Brand Manager to lead our marketing efforts and drive customer loyalty. As a key member of our team, you'll be responsible for developing and implementing marketing strategies that strengthen our brand's public image and drive business results.

Key Responsibilities:
  • Develop and execute quarterly marketing plans, including paid advertising, loyalty communications, earned social media, store signage, website content, and events.
  • Collaborate with senior leaders to stay up-to-date on industry trends and incorporate them into marketing plans.
  • Initiate projects with the marketing team to execute on quarterly marketing plans, ensuring timely and effective execution.
  • Serve as project lead for assigned brands, communicating initiatives and results to leadership and key stakeholders.
Requirements:
  • Bachelor's degree in Marketing or related field and a minimum of five or more years of experience as a Brand Manager or Account leader for a retailer.
  • Advanced knowledge of print, digital, and creative production processes.
  • Local advertising practices and tactics.
  • Microsoft Office Suite (PowerPoint and Excel).
  • HTML and Adobe Creative Suite preferred.
Skills and Abilities:
  • Ability to prioritize, scope project requirements, and manage multiple tasks simultaneously.
  • Analytical thinking: ability to prepare reports and summaries on marketing results.
  • Excellent written and verbal communication.
  • Ability to creatively solve problems.
  • Ability to translate overall business and marketing requirements to store teams for productive and efficient collaboration.
  • Exceptional research and organizational skills.
  • Ability to effectively cope with change and shift gears comfortably.
Work Environment:

Work is performed in a retail/office environment. Frequent travel to store locations and events, as necessary. Ability to work extended hours, evenings, and weekends as required.

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