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Head of Marketing Strategy

2 months ago

Coconut Creek, Florida, United States Junior Achievement of South Florida Full time
Job Description

Position Overview

Head of Marketing Strategy

Junior Achievement of South Florida

Employment Type: Full-time

Work Arrangement: Hybrid

Compensation: Based on qualifications and experience.

About Us: Junior Achievement of South Florida is dedicated to equipping young individuals with the essential skills, knowledge, and confidence to shape their futures, stimulate economic growth, and contribute to community leadership. We seek passionate individuals who resonate with our mission and are eager to be part of our dynamic and innovative culture.

Benefits:

  • Opportunities for professional growth
  • Comprehensive medical, dental, and vision insurance
  • Retirement plan with employer matching
  • Generous paid time off and holidays
  • Flexible working hours
  • Performance-based bonuses

Role Summary:

As the Head of Marketing Strategy, you will spearhead the formulation and execution of strategic marketing and communication initiatives aimed at enhancing brand recognition, driving revenue, and engaging key stakeholders. You will report directly to the Chief Revenue Officer and lead a skilled team while collaborating across departments to meet organizational goals.

Key Responsibilities:

  • Lead and mentor both internal and external creative professionals.
  • Establish clear objectives, provide constructive feedback, and create growth opportunities for team members.
  • Align team objectives with the broader organizational goals.
  • Design and implement comprehensive marketing and communication strategies that support the organization's mission.
  • Oversee brand identity development and ensure consistency across all platforms.
  • Manage the planning, execution, and assessment of integrated marketing campaigns focused on donor and stakeholder engagement.
  • Direct content creation efforts, including product launches, thematic campaigns, and digital marketing initiatives.
  • Enhance digital marketing strategies, including SEO, SEM, and social media outreach, to maximize engagement and conversion.
  • Build and maintain relationships with media and industry influencers to promote the organization's public image.
  • Utilize analytics to track performance, identify improvement areas, and refine marketing efforts.
  • Manage marketing budgets effectively to ensure optimal resource allocation and return on investment.
  • Collaborate with various internal teams to synchronize marketing initiatives with overall business strategies.
  • Perform additional duties as assigned.

Qualifications:

  • Bachelor's degree in marketing, communications, or a related discipline; a master's degree is preferred.
  • 5-10 years of experience in marketing and communications.
  • 3-5 years in a leadership capacity is essential.
  • Demonstrated success in developing and executing impactful marketing strategies.
  • Commitment to the mission of Junior Achievement and a desire to learn about its programs.
  • Strong leadership abilities with a talent for motivating teams.
  • Exceptional written and verbal communication skills, with the ability to influence stakeholders.
  • Strategic mindset with a focus on data-driven decision-making.
  • Proficiency in marketing automation and analytics tools.
  • Ability to perform physical tasks as required.

About Junior Achievement of South Florida: We empower youth through financial literacy, career exploration, and entrepreneurial education. With the support of dedicated volunteers, we deliver impactful programs to students across the region. For more information about our organization, please visit our website.