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Marketing Analyst
2 months ago
Daniel Defense LLC is seeking a skilled Marketing Analyst to join our team. As a Marketing Analyst, you will be responsible for conducting market research and analysis to inform product strategy and drive business growth.
Key Responsibilities- Conduct thorough market research and analysis to identify emerging trends and consumer preferences.
- Develop and maintain dashboards and reports to track market performance and deliver insights to key stakeholders.
- Collaborate with cross-functional teams to gather data requirements and ensure alignment with strategic objectives.
- Utilize statistical techniques and predictive modeling to forecast market trends and customer behavior.
- Assist in the development of marketing strategies and product positioning.
- Monitor and analyze customer feedback and sentiment to gauge brand awareness and perception.
- Support the Product Strategy Manager in preparing presentations and reports for senior management and executive stakeholders.
- Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or related field.
- 2-4 years of experience in marketing analytics, market research, or related roles.
- Proficiency with dashboarding and data analysis tools such as Powerbi, Excel, SQL, Python, R, Tableau, or equivalent.
- Strong analytical skills with the ability to interpret complex data sets and drive towards actionable insights.
- Excellent communication and presentation skills with the ability to convey technical information to non-technical stakeholders.
The Marketing Analyst will work in a fast-paced, dynamic environment and be required to lift and carry awkward items weighing up to 50 pounds. The position requires intermittent standing, walking, sitting, and bending throughout the workday.
Daniel Defense LLC is an EOE AA M/F/Vet/Disability employer and promotes a "Drug-Free Workplace."", "lang_code": "en-US"}