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Director of Social Media Strategy

2 months ago

Sunnyvale, California, United States 23andMe, Inc Full time
Job Description

23andMe, Inc. is seeking a highly experienced and creative professional to lead the development and implementation of social media content that drives engagement and acquisition.

About the Role
  • Develop and lead a team that creates highly shareable content across multiple social media channels, aligning with the company's overall marketing strategy.
  • Collaborate with internal stakeholders, including product development, research, and education teams, to integrate social media content into brand marketing efforts.
  • Work closely with external agencies and partners to leverage new and emerging platforms and technologies, staying up-to-date with industry trends.
  • Manage teams that plan and execute campaigns, ensuring timely and budget-friendly delivery.
  • Work closely with analytics teams to measure the value and impact of social media marketing opportunities, providing data-driven insights to inform future strategies.
About the Ideal Candidate
  • 8-10+ years of experience in social media content creation, marketing, and creative development, with a proven track record of success.
  • Experience with influencer marketing and building content and community through social media, with a strong understanding of social media platforms.
  • Highly experienced in content creation, including writing, editing, and visual design.
  • Successful track record leading small teams within an organization, with excellent leadership and communication skills.
  • Excellent communication skills, both verbal and written, with the ability to effectively communicate with diverse stakeholders.
About 23andMe, Inc.

23andMe, Inc. is a leading consumer genetics and research company that has pioneered direct access to genetic information. Our mission is to help people access, understand, and benefit from the human genome.

We value a diverse and inclusive workforce and provide equal employment opportunity for all applicants and employees.