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Regional Marketing Manager

2 months ago

Edina, Minnesota, United States Dupont Full time
About the Role

We are seeking a highly motivated and results-driven Regional Marketing Manager to join our team in the Americas region. As a key member of our marketing team, you will be responsible for developing and executing regional market strategies to drive sales and profitable growth.

Key Responsibilities
  • Develop regional execution plans that drive regional sales and profitable growth aligned with global market strategies.
  • Monitor active sales pipeline at the customer level to have clarity on how to drive both short- and long-term growth as well as innovation strategies.
  • Develop marketing strategies and execution plans for pricing and route to market, aligned with global market segment strategies, and optimized for regional customer needs-based segmentation.
  • Collaborate with regional sales and technology leadership to ensure resources are effectively prioritized and aligned with market segment-technology objectives.
  • Evaluate customer needs and preferences to identify market trends, new markets, and new innovations. Drive execution of innovation launches and own resulting regional growth performance.
  • Leverage industry knowledge and market research to identify opportunities for regional expansion and providing the sales team targeted customer lists and customer profiles.
  • Analyze competitor activities and market trends to ensure DWS stays aware of the evolving landscape and of new markets for future growth.
Global Responsibilities
  • Develop/update the where to play/how to win segment market strategies that tie into the DWS business strategy. Develop and document segment marketing plans.
  • Set global and regional target pricing working jointly with fellow RMMs and product management.
  • Partner with marketing communications to develop & implement appropriate communication strategies, including editorials, press releases, webinars, other digital and traditional media, as well as thought leadership where applicable, for globally led market segment. Own website content and updates for globally led market segment to be implemented by marketing communications.
  • Develop innovation pipeline for globally led market segment partnering with research and development teams. Act as the project leader and advance critical innovation projects through the stage gate process creating robust business cases and driving programs against externally focused milestones. Develop robust launch packages.
  • Analyze competitor activities and market trends to ensure DWS stays aware of the evolving landscape.
Requirements
  • Demonstrated business and financial acumen with ability to collect and analyze data and communicate insights effectively.
  • Ability to quickly understand unfamiliar markets through primary research and analysis and develop strategic plans to address those markets.
  • A highly motivated and results-driven professional with excellent interpersonal skills.
  • A change agent who conveys a sense of urgency and drives issues to closure.
  • Demonstrated success in working in diverse, cross functional teams.
  • Solid organization skills including attention to detail and multi-tasking skills. Strong project management expertise. A strategic thinker.
  • Excellent written and verbal communication skills.
  • A B.S. degree is required in a business or technical field; MBA strongly preferred.
  • 5-10 years in marketing or market development
  • Ability to travel up to 25% of time.
  • Working in multi-cultural, multi-region experience preferred.
  • Preferred experience in water treatment technology.