Product Development Manager

4 days ago


Silver Spring, Maryland, United States American Nurses Association ANA Full time

Are you a seasoned marketing professional looking for a new challenge? Do you have a passion for the nursing profession and a desire to make a meaningful impact?

About the Role

The American Nurses Association ANA is seeking a highly skilled Campaign and Product Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing integrated marketing campaigns that support our organization's mission and priorities.

This is an exciting opportunity to leverage your expertise in marketing campaign management and product marketing to drive business results and support the advancement of the nursing profession.

Main Responsibilities
  1. Develop and execute integrated marketing campaigns to support advocacy, membership growth, and public awareness initiatives.

  2. Create campaign briefs, timelines, and KPIs to guide implementation and measure success.

  3. Serve as the marketing lead for association products and services, including certifications, continuing education programs, events, and publications.

  4. Partner with product owners to align marketing efforts with product goals and launch timelines.

Requirements
  • Bachelor's degree in marketing, communications, business, or a related field.
  • 5+ years of experience in marketing campaign management and product marketing, preferably in healthcare, nonprofit, or association sectors.
  • Proven ability to develop and execute integrated marketing campaigns across multiple channels.
  • Strong project management skills with the ability to manage multiple priorities simultaneously.
What We Offer
  • A collaborative and dynamic work environment.
  • Competitive salary and benefits package.
  • Opportunities for career growth and professional development.


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