Commercialization Specialist

Job Summary

The Product Development Manager will work closely with the Marketing team to ensure the successful commercialization of medical devices in the Canadian market. This position is responsible for the execution of business strategy and tactics, including product training, marketing collateral development, tradeshow attendance and execution, and overall franchise and product support.

Key Responsibilities

• Develop and execute marketing strategies and tactics to ensure medical devices in the assigned portfolio achieve revenue and operating profits targets.
• Handle requests from sales teams relating to general product information, literature, and samples for trade and distributor shows.
• Coordinate, follow-up, and resolve product quality and performance problems.
• Develop sales and marketing tactics, including brochures, trade advertising, training manuals, show materials, and other collateral materials, with input from Marketing and Sales.
• Routinely communicate with sales teams regarding product updates and availability, competitive activity, sales positioning, best practices, and new product development updates.
• Oversee the inventory of all product literature and reprints.
• Work with Marketing Communications to ensure effective product positioning at trade shows and symposia.

Additional Responsibilities

• Perform customer in-services on medical devices.
• Assist Product Managers and/or Marketing Management in developing marketing plans and selling strategies for assigned products.
• Participate in field visits to end-users.
• Participate in the development of the company's fiscal business plan.
• As required, participate in New Product Development core team meetings on behalf of the franchise to provide ideas and input to the NPD process.
• Team with Field Clinical and Training & Education to develop best-in-class product and procedural training and selling strategies.
• Demonstrate a commitment to patient safety and product quality by maintaining compliance with all company Quality Systems requirements.

Working Conditions/Physical Requirements

• This position exists in an office environment. Approximately 30% overnight travel is required, including occasional weekend travel.
• Occasional entry to hospitals and other medical facilities is required. Many facilities have instituted vendor credentialing policies, which require vendors to meet defined training, background check, and proof of immunization requirements as a condition of entry.
• When visiting hospitals and other medical facilities, must be able to gain access to and work in the IR suite, Cath lab, and operating room. Entry into these areas requires an ability to wear appropriate gowning, stand for long periods of time, comply with hospital policy/protocol, and be aware of potential biohazards such as blood-borne pathogens.

Knowledge, Skills, and Abilities (KSA)

• Must have strong knowledge of the human anatomy, specifically including the vascular and venous systems.
• Ability to understand complex medical procedures and engage in in-depth technical conversations with physicians, staff, and key opinion leaders regarding medical procedures and proper product usage.
• Proficient in Microsoft Office applications and I-Pad navigation.
• Ability to work on multiple projects simultaneously and be flexible enough to change priorities with short notice when necessary.
• Must possess excellent interpersonal skills and an ability to relate well with Territory Managers, Region Managers, and customers on the phone and in person.
• Must be able to work independently with minimal direction.
• Must exhibit strong teamwork and be adaptable at working cross-functionally.
• Verbal and written communication skills in both French and English are a plus.

Qualifications/Background Experiences

• Typically requires a Bachelor's degree, preferably in marketing, business, biological/clinical science, or engineering; or possesses equivalent clinical qualifications.
• Requires a minimum of 5 years overall business experience in Product Management in the medical device marketplace or a minimum of 3 years of marketing experience with additional experience in medical device engineering and/or sales.
• Demonstrated track record of managing products, including meeting revenue and profit objectives.