Marketing Manager III
2 months ago
Our client is currently seeking a Marketing Manager III Core Responsibility:
Spearheading the creation and
execution of compelling product experiences within our physical retail
stores. This involves crafting a seamless and impactful customer journey
from the moment they enter the store to the point of purchase and beyond. Key Collaborations:
Partnering closely with a
cross-functional team, including:
Art Directors: To ensure
visual aesthetics and branding alignment.
Designers: To develop
captivating and functional store layouts and displays.
Copywriters: To craft
persuasive and informative product descriptions and messaging.
Producers: To manage the
logistical aspects of experience implementation.
Store Operations Teams: To
facilitate smooth rollout and ongoing maintenance of the experiences.
Key Tasks and Deliverables:
Developing detailed planograms
that optimize product placement, traffic flow, and visual merchandising.
Providing clear guidance and
direction to retail store teams, including training on new experiences and
troubleshooting any issues.
Conducting regular store visits
to assess the effectiveness of the experiences and gather customer
feedback.
Staying abreast of emerging
trends in retail design and technology to continuously enhance the
customer experience.
Analyzing sales data and
customer insights to measure the impact of the experiences and identify
areas for improvement.
Skill/Experience/Education:
Strong understanding of retail design principles and best
practices.
Proven ability to create engaging and immersive customer
experiences.
Excellent project management and communication skills.
Ability to work effectively in a fast-paced, collaborative
environment.
Proficiency in planogram software and other relevant design tools.
Passion for creating exceptional retail experiences that drive
sales and customer loyalty.5-7 years experience in a similar role.
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