Sales Technology Content Manager

1 month ago

Charlotte, United States Campbell Soup Company Full time

Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success.We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.In this role, you'll have the opportunity to support technology transformation for the Campbells Snacks sales team by bringing new technology to front line sales teams and the vast network of Independent Distributor Partners. Your focus will be on managing and creating content across multiple platforms from start to finish as well as supporting the implementation of content strategies to drive engagement and retention.The ideal candidate will have an enthusiastic attitude and a passion for learning; including incorporating feedback from other team members, and a "no task is too big or too small" mindset.We're looking for someone who is self-motivated and has the ability to work with others independently.Hybrid work schedule based out of Global HQ in Camden, NJ. Potential to be based remotely for the right candidate.Responsibilities:Facilitation and implementation of content strategies to drive engagement and retention for IDPs while ensuring content is streamlinedUnderstand STAR and Campbell Soup brand and web guidelines to produce copy and content that reflects the correct brand tone of voice and positioningTest and optimize content across tools (LMS, CMS, DAP) to drive the highest engagement (ex a/b testing)Responsible for the technical review/quality assurance of published pages and contentLeverage analytics tools to identify important insights, create success metrics, analyze performance, and make data-driven recommendations on opportunities to improve the user experienceAnalyze content performance and identify CMS/DAP/LMS design and functionality upgrades to support higher engagement/conversionManage and update regularly a large volume of digital content and interface with business content authors and/or SMEs to ensure their content is current and relevantDevelop and implement templates to provide guidance to content owners/authors on content design Configure courses, design learning paths, curricula and content for the LMS and DAP tools to drive utilization, adoption, and enhance the user experience toolManage the content governance model as well as the full content production lifecycle from start to finish, and communicate publishing timelines across CMS, LMS, and DAP tools to ensure content is up-to-date, relevant, and of value to end users (ex publishing calendar management)Review content for ADA compliance and support efforts to ensure accessibilityRequirements:Education: Bachelor's degree required. Preference for marketing, communications, technology, or related fieldMinimum of 5 years experience with a focus in content management for Websites, Learning Management Systems, and/or Digital Adoption PlatformsExperience website coding specifically with how to write, interpret and edit HTMLProficient in understanding web journeys and experience leveraging the data and insights to inform future web designExcellent written and verbal communication skillsAbility to craft high quality presentationsExcellent organizational skillsAbility to lead and own projects with minimal supervisionUnderstand the benefits of how to leverage a headless content management system (Contentful experience)Understand the benefits of how to leverage a Digital Adoption Platform (WhatFix) and Learning Management System (Docebo)Compensation and Benefits:The target base salary range for this full-time, salaried position is between$72,900-$117,300Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

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