Communications Specialist

2 weeks ago

Golden Oak, United States Marriott Vacations Worldwide Full time


Generic Position Summary

As a member of the professional staff, contributes specialized knowledge and skill in a discipline (e.g. Accounting, Finance, Human Resources, Information Resources, Operations Planning & Support, Sales & Marketing) area to support team and/or department business objectives. Generally, works under limited supervision, but within established guidelines, producing and analyzing more complex business information to assist in the decision-making process.



Specific Job Summary

By adhering to MVW service standards, the Marketing, Sales & Service Communication Specialist II will be responsible for building, testing, and optimizing communications (emails, landing pages, text, etc.) across multiple departments and brands for Marriott Vacations Worldwide. This will be achieved by partnering with the Director of Communication Services and internal partners to create new campaigns, refine existing content, and deliver communications (emails, texts or any assigned media) that increase customer engagement and reach.



Generic Expected Contributions

  • Performs more complex quantitative and qualitative analysis for business processes and/or projects. Often manages small projects, business processes or parts of larger ones.
  • Responds to, solves and makes decisions on more complex/non-routine business requests with limited to moderate risk. 
  • Responsible for own work and contributing to team, department and/or business results. May direct work of non-management staff.
  • Assists more senior associates in achieving business results by:
    • identifying opportunities to enhance the effectiveness of business processes.
    • providing training and technical guidance to less senior staff, where appropriate, and serving as point-of-contact for problem resolution.
    • participating in setting department operating plans.
    • recognizing and celebrating team successes.
    • achieving results against budget within scope of responsibility.
  • Demonstrates an awareness of personal strengths and areas for improvement and acts independently to improve and increase skills and knowledge.
  • Performs other duties as appropriate.


Specific Expected Contributions

Resort Wide

  • Consistently follow company service standards at all times.
  • Follow all company and department policies and procedures.
  • Attend safety meetings, keep the workplace in safe condition, and work in a safe manner.
  • Adhere to attendance policy and report to workstation at scheduled start time.
  • Propose ideas or find ways to improve services, systems, and/or procedures.


Department

  • Work closely with the Associate Director, Communication Services to develop and test content for building new and optimizing existing communications programs – emails, landing pages, texts, etc.
  • Perform QA on development work including verifying copy, design, and functionality match campaign specifications.
  • Perform testing for dynamic content and personalization based on data quality and audience attributes.
  • Partner with internal/external teams to create and proof communication design, channel and copy.
  • Manage scheduling of all requests and identify suppression rules based on global marketing send schedules to prevent audience overlap.
  • Develop email content in accordance with CAN-SPAM guidelines.
  • Develop insights through analysis of program performance—conversion rates, bounce rates, open rates, click rates, day, time and other qualifiers.
  • Regular reporting of campaign performance and recommendations for improvement.
  • Stay current with email marketing industry trends.
  • Responds to, solves, and makes decisions on standard/routine business requests with limited risk.
  • Demonstrates an awareness of personal strengths and areas for improvement and acts independently to improve and increase skills and knowledge.
  • Perform all other duties as assigned.


Generic Candidate Profile

Successful candidates should possess knowledge and experience and demonstrate strong leadership and relationship skills as follows:

Generally, a professional position with specific knowledge in a discipline (e.g., Accounting, Human Resources, Information Resources).  College degree and/or relevant experience typically required.

Specific Candidate Profile

Education

  • Bachelor’s degree in Marketing, Communications, or related business field or three (5) years of Digital Marketing or Email Marketing experience.
  • Marketing Cloud certifications is a plus.

Experience

  • Experience with HTML and CSS is a plus.
  • 3-5 years of experience implementing communications using Salesforce Marketing Cloud - including requirements gathering, design, development, testing, support and deployment
  • Strong knowledge of ESPs such as Mailchimp, ExactTarget/Marketing Cloud, Hubspot, Marketo or other marketing automation platforms.

Skills/Attributes

  • Administration
    • Maintaining Confidentiality
  • Analytical Skills
    • Computer Skills
    • Learning
    • Decision-Making
  • Communications
    • Good written and verbal communication skills
    • Listening
    • English Language Proficiency
    • Applied Reading
    • Writing
    • Telephone Etiquette Skills
  • Computer Skills
    • Strong Microsoft Office Skills
  • Interpersonal Skills
    • Diversity Relations
    • Interpersonal Skills
    • Teamwork
  • Organization
    • Multi-Tasking
    • Time Management
    • Detail Orientation
    • Planning and Organizing
  • Personal Attributes
    • Integrity
    • Dependability
    • Positive Demeanor
    • Presentation
    • Stress Tolerance
    • Adaptability/Flexibility
    • Initiative

#LI-SW1

Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.

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