Senior Manager Advertising

2 months ago

St Louis, United States Nestl Purina North America Full time

We re a leader in the pet care industry, which means we re not only ahead in volume, profit and market share, but our associates dare to Stand Taller. We innovate new products, impart new agilities into existing processes, constantly advance pet nutrition, and always pay it forward in the form of service for our communities and families. Are you up for the dare?This position is not eligible for Visa Sponsorship.POSITION SUMMARY:Our Marketing Department consists of a team driven by integrity, purpose, and a shared passion for enriching the lives of pets and their owners. As strategic brand-builders, we channel our consumer-centric mindset to create compelling narratives and develop insight-driven products and experiences that resonate deeply with our target audience. Our marketing efforts extend beyond our organization, leaving a positive influence on our local communities and creating a shopping experience like no other. With a forward-thinking mindset and a commitment to driving results, we foster a creative and collaborative environment that inspires authentic teamwork, innovation, and calculated risk-taking. At Nestl Purina, we embrace new ideas, cultivate connection, and foster camaraderie among our marketing professionals. Join our esteemed marketing team and become part of a transformative journey where together we ll make a lasting impact, both within our organization, our sustainability efforts and in the lives of pet owners worldwide.As a Sr. Manager, Advertising & Marketing Communications, you will help lead annual integrated media planning for Nestl Purina based on business needs like brand/portfolio priorities and industry/category (CPG) best practices. You will continue to maintain and exceed Purina s reputation as a media thought leader all while working and partnering with your internal and external partners.Key lead in the annual media planning process, working closely with media agencies and internal stakeholders to ensure effective media strategies and plansApply strong knowledge of media and marketing fundamentals to develop best practices and approachesLead portfolio-wide Video Strategy (Linear/Streaming/OLV) and oversee social media planningDevelop and validate best practices for marketing approaches on Video and Social media platformsParticipate in and drive annual TV Upfront strategy, process, and innovations. Must have led and developed a National TV Upfront approach and strategyCodify media and channel-level best practices through the establishment of playbooks, education and organizational influence to drive continued excellence in media planningContribute to agency management, including SOW, capabilities, and annual reviewsParticipate in global initiatives, align learning agenda priorities, share case studies and best practicesPartner with brands to develop and execute media strategies that align with business objectives and consumer behaviorCollaborate with internal and external teams to set annual learning agendas and drive continuous optimizations in media plans and mixesWork closely with the Strategy/Insights and Analytics team to evaluate performance across multiple sources (MMM, Cross-Channel Studies, Partner Studies, etc.)Manage and mentor the Social Center of Excellence (COE), helping to drive the overall portfolio strategy for social mediaCollaborate with the Social COE and internal stakeholders to develop Joint Business Plans and Learning Agendas across Meta, YouTube, and TikTokPartner with the Operations lead to manage budget reporting and flowchartsWork in cross-functional collaboration with internal and external stakeholders in service of driving media strategy, best practices, innovation and performanceIdentify and stay up to date of leading-edge approaches, technology and trends to ensure Purina keeps up with the pace of peopleRequirementsBachelor's Degree from an accredited institution10+ years of agency experience, with 5+ years working on national CPG brands7+ experience planning/buying across digital and off-line mediaTheapproximate payrange for this position is $136,000 to $160,000.Please note that thepay rangeprovided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.Nestl offers performance-based incentives and acompetitive total rewards package, which includes a401k with company match, healthcare coverage and a broad range ofother benefits. Incentives and/or benefit packages may varydepending on the position. Learn more atAbout Us |Nestl Careers (nestlejobs.com)REQUISITION ID:325097It is our business imperative to remain a very inclusive workplace.To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl seeks such skilled and qualified individuals to share our mission where you ll join a cohort of others who have chosen to call Nestl home.The Nestl Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.This position is not eligible for Visa Sponsorship.Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy

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