Marketing Specialist

4 weeks ago

Miamisburg, United States Disability Solutions Full time
**This is a hybrid role to our Dayton, Ohio office, which requires working out of our office every Wednesday and Thursday.

Are you passionate about executing marketing campaigns?
Are you looking to work with a collaborative team?

About our Team
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today's top model creators for each individual legal use case.

About the Role

The Marketing Content Specialist plays a crucial role in executing marketing strategies focused on acquiring new customers, retaining current customers, and driving business growth.

Responsibilities:

- Implementing comprehensive acquisition and retention campaigns to attract and engage customers.

- Executing lead generation strategies, including targeted advertising, email campaigns, and content marketing initiatives.

- Collaborating with cross-functional teams to create compelling marketing materials and promotional content.

- Analyzing market data and customer behavior to identify opportunities for targeted acquisition campaigns.

- Utilizing marketing automation tools and CRM systems to streamline and optimize lead nurturing and conversion processes.

- Monitoring and report on campaign performance metrics, providing insights to continuously improve acquisition marketing efforts.

- Staying informed about industry trends and best practices in acquisition marketing and lead generation techniques.

- Contributing to the overall marketing initiatives to drive new business growth and expand the customer base.

Requirements:

- Bachelor's degree in Marketing, Communications, or a related field.

- Minimum of 3 years of experience in acquisition marketing, lead generation, or new business development roles.

- Excellent written and verbal communication skills.

- Strong project management and organizational abilities.

- Proficiency in marketing automation tools, CRM systems, and data analysis.

- Analytical mindset with the ability to interpret market data and provide actionable insights.

- Creativity and problem-solving skills.

- Ability to work collaboratively in a team environment

Work in a way that works for you
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

  • Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive


Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

  • Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
  • Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
  • Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
  • Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
  • Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
  • Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
  • Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice


About the Business
LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.

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