Lifecycle Marketing Manager
7 days ago
The Lifecycle Marketing Manager at Endeavor Schools is responsible for overseeing customer journeys, analyzing data, and designing targeted marketing campaigns to enhance customer retention and lifetime value. This role involves managing CRM systems, implementing customer segmentation strategies, and optimizing communication channels across various touchpoints. The position requires strong analytical skills, experience in lifecycle marketing, and a commitment to improving key performance indicators within the customer journey.
Job Details:Do you want to change the world?
At Endeavor Schools we are changing the world one child at a time. Endeavor Schools is a growing family of private schools committed to creating better education for a better world.
Making a significant, lasting, positive difference in the communities we serve begins and ends with our people. At Endeavor Schools, we are always recruiting for team members who have the courage, skills, experience, and desire to help us strengthen our team and deliver on the promises we make to the families that we serve.
Endeavor Schools is looking for a motivated and experienced Lifecycle Marketing Manager to join our team in Miami, Florida. This position will work in a hybrid environment. The Lifecycle Manager will oversee the end-to-end management of customer journeys across multiple brands within the company. The role involves analyzing customer data, designing targeted campaigns, and implementing strategies to increase customer retention and lifetime value.
Key Responsibilities:
- Customer Journey Management:
- Develop and implement customer lifecycle strategies. Map out and optimize customer journeys across all touchpoints.
- Create and manage customer segmentation and targeting strategies to optimize the customer journey.
- Plan and manage contact strategies to support cross-lifecycle audience engagement, lead nurturing, show rate, conversion and retention.
- Analyze customer data to identify trends and opportunities for engagement.
- CRM Management:
- Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
- Monitor and optimize campaign performance.
- Contribute to systems and processes documentation, design and customization, configuration of CRM Systems.
- Customer Retention:
- Develop and implement retention programs.
- Work with the customer service team to address and reduce churn.
- Call Center:
- Manage our Call Center Agency with a focus on improving key KPIs, including Contact Rate and percent of leads that complete school tours.
- Optimize communication channels including chat, SMS and email.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in lifecycle marketing or related roles.
- Strong analytical skills with experience in data-driven marketing.
- Proficiency with CRM and marketing automation tools.
- Excellent communication and project management skills.
Why work for us? Because we truly care about our people
Endeavor Schools is a growing family of private schools that is united by the belief that families deserve schools that are worthy of their trust. The mission of Endeavor Schools is to empower our schools with the tools, resources, and support required to deliver on the promises made to our children and families. Our vision is to create optimal teaching and learning environments that transform the lives of those we serve.
Pay Range: Starting from USD $0.00/Hr.
Keywords:
lifecycle marketing, customer journey, CRM management, data analysis, customer retention, email marketing, marketing automation, customer segmentation, Engagement strategies, call center management
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