Senior Product Marketing Manager
6 days ago
A fast growing, B2C/B2B tech product start-up in NYC, is looking for a Senior Product Marketing Manager to drive growth across key business segments through creative and strategic storytelling of a popular 'productivity' product. You will research, understand the product, and position it to users and the market, through the right marketing channels.
Responsibilities of the Sr. Product Marketing Manager:
- Drive business and user growth through creative storytelling and launching/managing multi-channel marketing campaigns that drive brand awareness and user adoption.
- Define and create the messaging and position for one or more of the company's key customer segments (B2B), and build out the compelling content.
- Enable sales lead generation with creative messaging and materials (emails, websites, articles, etc.)
- Establish and lead a small team within product marketing.
- Analyze marketing metrics such as retention and conversion rates to identify usage and optimize business outcomes.
- Partner with key stakeholders within sales, product management, customer success, and engineering to define product communications and standardize the product messaging/communication process.
Qualifications of the Sr. Product Marketing Manager:
- 4+ years of experience in marketing, product, or customer success, with 2+ years of experience as a product marketing manager for a software technology company, preferably B2B SaaS.
- Understands product marketing and its best practices.
- You're an exceptional writer and storyteller. You're able to communicate to B2C and B2B users and potential users in a way that generates empathy, solves problems, and engages the audience to adopt the product.
- You're familiar with A/B testing and analyzing marketing and sales metrics.
- People management experience is preferred but not a hard requirement.
Employee Benefits
- Unlimited PTO + 10 paid holidays
- Medical, Dental, Vision - Health Insurance
- 401K + Employer Match
- Flexible Savings
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