Field Marketing Manager

3 weeks ago

Austin, United States Xurrent Full time

Join Xurrent, a dynamic and innovative company that is reshaping the landscape of IT Service Management (ITSM). At Xurrent, we believe in the power of transformation, not just in the solutions we provide to our clients, but also in the careers of our team members. As a leader in the industry, we are on a mission to attract the best talent, those who are driven by curiosity, innovation, and a passion for making a real impact. Our platform is revolutionizing the way organizations manage their service relationships, and we are looking for dedicated individuals who are ready to join us in this journey of transformation.

If you're eager to be part of a forward-thinking company that thrives on community, engaging work, and grit, Xurrent is the place for you. We don't just offer jobs; we offer transformative career experiences. Our culture is built on empowerment, and we provide the resources and support needed for our team members to excel, innovate, and drive change. Join us at Xurrent and be part of a team that is shaping the future of ITSM while propelling your own career to new heights.

Overview:

The Field Marketing Manager at Xurrent plays a critical role within the company's GTM business team, blending strategic thinking with hands-on execution. You'll lead the planning, coordination, and logistics of strategic events, shaping our external presence and equipping our team to engage our target market effectively. Reporting to marketing leadership and collaborating with cross-functional teams, you'll own and manage the events calendar, identifying and recommending key conferences and initiatives that align with Xurrent's objectives. Success in this role will be measured by your ability to build brand awareness and drive opportunities through event sponsorships, owned experiences, networking, and post-event nurturing.

Responsibilities:

Regional Demand Generation: Develop and execute field marketing plans to generate qualified leads and drive pipeline growth through region-specific events, trade shows, and partner activations.Event Strategy and Execution: Plan and manage logistics, budgets, and execution of Xurrent's regional events, including setup, staffing, lead capture, and relevant on-site swag management to enhance brand experience. Develop strong internal preparation processes that ensure alignment and understanding of roles and responsibilities on site. Work with the marketing team to establish post-event nurture programs that help maximize our exposure and success metrics.Collaboration with Sales and Partners: Work closely with the sales team to ensure field marketing aligns with sales priorities and goals. Establish strong relationships with regional partners to create co-branded marketing opportunities where applicable. Brand Activation: Execute local brand activation efforts, including in-person and virtual experiences, and regional campaigns that reinforce Xurrent's value proposition.Data-Driven Decisions: Track, analyze, and report on field marketing activities using KPIs to optimize and adjust tactics to impact ROI.Content and Messaging Alignment: Collaborate with the Director of Marketing and Product Marketing to ensure all field marketing materials and messaging align with Xurrent's overall brand and demand generation strategy.Budget Management: Maintain and track regional marketing budgets, ensuring cost-effective spend and prioritizing high-impact initiatives.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 5-7 years of experience in events, field marketing, or related roles, preferably in a B2B software or technology company.
  • Excellent attention to detail with strong written and verbal communication skills.
  • Data-driven mindset to guide decision-making.


Statement of Equal Opportunity

Xurrent is an equal opportunity employer. We're committed to creating an inclusive environment for all our employees, where different backgrounds and perspectives are valued and encouraged - regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or on the basis of any protected group status under any applicable law.

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