Digital Paid Media Manager MX

4 weeks ago

San Francisco, United States Simera Full time

Simera is a global employment company that connects top talent with remote work opportunities offered by its network of US-based clients. Our technology creates talent profiles for job seekers based on their skills, work history, and education. Our talent consultants meet with each qualified candidate to understand their career goals and salary requirements so that we can find the right match.

Summary:

We are seeking a Digital Paid Media Manager to oversee and optimize our paid digital media buys across various platforms including social media, programmatic, paid search, LinkedIn, and Amazon Ads. The ideal candidate will be highly analytical, detail-oriented, and adept at leveraging data insights to drive successful campaigns. This role requires strong communication skills and the ability to collaborate effectively with cross-functional teams to deliver impactful results for our clients.

Key Responsibilities

  • Manage all paid digital media buys including for social, programmatic, paid search, LinkedIn, and Amazon Ads.
  • Support the Paid Digital team by providing data analysis and reporting insights
  • Produce analytical reports that provide the client with insight on efficiency of campaigns
  • Pull and analyze competitive information and research
  • Research user data and audience metrics via research tools
  • Analyze and work with team to optimize media mix across all channels based on performance data
  • Monitor & analyze paid social/display data, via daily, weekly, monthly reports, or on an ad hoc basis to achieve maximum ROI in paid social campaigns
  • Work with the Digital team on crafting digital media recommendations, research, campaign implementation and reporting / analysis.
Qualifications
  • Proficiency in English language skills at either B2 or C1 level is required
  • English Resume is required
  • Bachelor's degree in Marketing, Advertising, Business, or related field.
  • Minimum of 5 years of hands-on experience in managing ads across various platforms, demonstrating a deep understanding of digital advertising best practices and strategies.
  • Proven track record as a Meta or Google performance media buyer, with demonstrable success in driving results through these channels.
  • Deep understanding of marketing and ecommerce principles, particularly in executing multi-channel campaigns.
  • Proficiency in web administration, including experience with WordPress, WooCommerce, Shopify, Squarespace, and implementing tracking technologies like pixels, data layers, and GTM.
  • Strong reporting and analytics skills, with the ability to translate data into actionable insights.
  • Expertise in project management tools such as Asana, communication platforms like Slack, and the Google Suite, including Sheets for creating and analyzing data.

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