Social/Paid Media Manager

2 weeks ago

San Francisco, United States Hire Talent Full time
Job Title: Social/Paid Media Manager
Location: Remote
Duration: 06 Months on W2

Job Description:
Looking for a skilled and experienced Performance Marketer to support the strategy, development, and execution of the Paid Social & affiliate channels.

The marketer brings deep expertise to manage these channels and is passionate about leveraging best practices, building testing opportunities and roadmap, owning budget management, and using data-based insights to drive best-in-class brand and retail experiences and help to achieve its revenue and customer goals.

You should apply for this role if you re a Paid Social and/or Affiliate marketing expert who loves to think outside the box and set up tests & strategies to optimize for greatness. You love using data to make decisions and constantly leverage insights to evaluate and improve channel performance. You enjoy working in an energizing, fast-paced, and nimble environment and seamlessly collaborate with vendors and agency partners, as well as cross-functional teams within the organizations to bring business goals to life.

WHAT YOU LL DO
Partner closely with vendors and agencies to deliver business goals including but not limited to driving positive incremental return on ad spend, new customer acquisition, and retention, and revenue alongside other qualitative metrics
Proactively own, manage, and document budgets and goals for your channels, including forecasting, pacing, and reporting, on a daily basis
Regularly analyze performance insights and make ongoing recommendations for decisions across spend, targeting, and creativity to improve performance
Develop effective marketing plans including channel roadmap, quarterly and monthly budget allocations, and creative strategy, and ensure it is aligned with overall company goals
Own and develop processes for seamless management including planning, execution, and measurement of owned channels
Attend and participate in internal, agency, and vendor calls as Social and Affiliates expert identifying opportunities to grow and improve programs
Provide general support to the integrated campaign planning process, acting as a subject matter expert for owned channels performance and requirements

QUALIFICATIONS
Bachelor s degree plus 4-6 years of direct experience managing Affiliates and/or Paid Social programs, preferably at a retail brand or an agency
Proven record of leading and scaling performance-driven marketing channels which resulted in revenue and customer growth
Strong analytical skills and data-driven mindset. You are comfortable navigating across a swath of metrics and extracting the key insights while also understanding the nuances of marketing attribution and media mix.
Comfortable with digital marketing analytics and reporting tools, specifically Omniture
Fundamental knowledge across other digital marketing channels (e.g., SEO, SEM, Display)
Working business knowledge of tag management, tracking pixels, data feeds, data collection and exchange (i.e., 1st and 3rd party data sources
Excellent analytical, organizational, project management, and time management skills
A team player with a positive, can-do attitude and high accountability. You are self-motivated, detail-oriented, and comfortable owning multiple priorities

ADDITIONAL CRITERIA
Worked at a similar retail brand (Express, William Sonoma, Levi s, Anthropologie, Ralph Lauren, etc.), or at best-in-class media agencies (PMG, Gen3, CJ Affiliate, etc(
MUST HAVE performance marketing experience and budget management skills.
Additional Regions:

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