Digital Marketing Associate

4 weeks ago

Grapevine, United States Fast Home Offer Full time

The Digital Marketing Associate will be responsible for supporting our digital advertising campaigns across Google, Bing, Facebook and more. As a Digital Marketing Associate, you will learn how to build both search and paid social campaigns, as well as tend to optimization tasks to ensure campaigns maintain positive performance. With time we'll expect you to master our best practices, and develop strategy for our digital advertising. You'll be supported throughout the process with 1:1 training and tasks geared for learning. You will report directly to the Associate Director of Digital Marketing.

You'll be responsible for:

  • Learning the fundamentals of search & paid social marketing
  • Sharpening your technical skills in Excel/Google Sheets, search and social platforms, plus 3rd party tools
  • Using Google/Bing and social platforms to pull one off reports, as well as maintaining our reporting dashboards
  • Writing ad copy, analyzing query traffic, researching keywords, and completing routine account maintenance
  • Developing the ability to understand our reporting/KPIs and analyze data sets for strategic insights
  • Building creative for use on social ad platforms, combining text/image/video for effective ads that engage users
  • Managing implementation of our location targeting, adding/removing counties per instruction
  • Implementing tests (Ad Copy, Landing Page, Bid, Geo)
  • Working on ad hoc tasks delegated by manager
  • Managing priorities, multitasking, and delivering high-quality work

You'll need to have:

  • 0 - 6 months of search or social marketing experience
  • Analytical and reporting skills, plus some knowledge of Microsoft Excel
  • Time-management skills and the ability to prioritize to deliver tasks on time
  • Strong written and verbal communication skills
  • Enthusiasm for digital advertising, ready & willing to grow and refine your marketing skills

Additional things that will impress us:

  • A Google Ads/Facebook/Google Analytics certification
  • Above average knowledge of Excel
  • Past experience analyzing & drawing insight from data
  • You are a self-starter; able to work both independently and in a team environment
  • You stay current with the latest marketing trends

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