Director of Performance Marketing

Found in: beBee jobs US - 2 weeks ago

Grapevine, Texas, United States GameStop Full time

At GameStop, we are committed to providing exceptional service and delivering the latest and greatest in gaming products to our customers. As a leading global retailer of video games, electronics, and gaming merchandise, we take pride in offering a wide range of products that cater to the needs and desires of gamers worldwide. Our mission is to create unforgettable experiences for our customers by constantly pushing the boundaries of what's possible. Whether you're a hardcore gamer or just starting out, we've got something for everyone. Join us in our mission to shape the future of gaming and bring the best gaming products to the world

This role will sit onsite in the Grapevine, TX Office.

As a Director on the Performance Marketing team, a typical day for you will include:


• Execute and manage day to day ecommerce marketing strategy


• Monitoring key marketing performance metrics, both online and offline customer and engagement KPIs


• Manage small team of performance marketers


• Partner closely with Sponsored Ads, Integrated Marketing, Merchandising, and Ad Platform stakeholders to drive the channel strategy and deliver best in class execution across setup, optimization, and creative iteration

Experience:


• 5+ years of digital media experience, 2+ years people management


• Retail experience a must. Ecommerce and/or Brick and Mortar.


• Experience managing large-scale paid social e-commerce focused campaigns


• Strong understanding of major ad platform algorithms, ad products, optimization levers, and roadmaps also pertaining to broader industry developments impacting our program

Skills:


• Proven ability to develop media campaigns or working directly with media teams


• Familiarity with media campaign setup across platforms such as Google, Meta and others


• Proven experience managing high performing teams


• Strong track record of delivering results in a high growth environment, with the ability to interpret, analyze and present metrics and trends


• Outstanding communication skills (written and verbal) and ability to influence at all levels within the organization

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