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US Marketing Director, Brand Lead HAE
4 weeks ago
Responsibilities:
The Director, in collaboration with Sales, Corporate Accounts, Business Operations and Medical Affair insures that functional area strategies are aligned with the overall HAEGARDA and BERINERT brand strategies. The Director is accountable for overall sales, market share and management of HAEGARDA and BERINERT. The Director will be responsible for definition and implementation of HAEGARDA and BERINERT marketing strategies. The Director will develop new business opportunities for HAEGARDA and BERINERT and ensures timely and effective implementation. The Director liaises with Medical Therapeutic Area Leaders and other key senior cross-functional stakeholders to ensure that customer needs are efficiently translated into effective initiatives. The Director is responsible for the overall performance standards and objectives for employees in their assigned group. The Director must be able to work independently with minimum guidance from the Executive Director while being able to influence senior management.
Main Responsibilities:
- Develops and presents to U.S. Commercial Operations Leadership the HAEGARDA and BERINERT 1-year strategic and detailed tactical plans based on effective market definition and segmentation. Accountable for the successful implementation and measurement of these plans
- Recommends and drives the alignment of resources and initiatives to achieve current and long-term HAEGARDA and BERINERT objectives
- Accountable for production plan forecasting, including gaining stakeholder input on projections
- Works closely with the Executive Director of Marketing to identify new product opportunities, accelerate the process of bringing new product enhancements and line extension concepts to the U.S. market. Considers input from external partners and customers, aligns them with global commercial development business plans
- Responsible for the effective management and operation marketing activities within the approved budget
- Accountable for proactive management of marketing activities to assure compliance with internal Company and external requirements
- Develops and manages effective agency relationships in support of key initiatives. Manages vendors used for brand programs and projects and ensures alignment with HAEGARDA and BERINERT business teams
- Build effective and productive working relationships with key External Customers, including HCP thought leaders and professional societies that are stakeholders in the treatment area
- Leads four direct reports to ensure alignment to brand objectives and deliverable timelines. Identify high caliber individual(s) for roles and provide professional development support
Qualifications:
- BS/BA, MBA preferred
- At least 10 years relevant health care marketing and commercial planning experience. Three years of people management preferred. Must have demonstrated experience in leading Brands and contributing to the commercial success of them. The position requires excellent organizational skills, collaboration, teamwork, and the ability to manage multiple projects with tight deadlines in a fast paced environment
- Business Acumen, Drive for Results, Strategic Agility, Strong Communication Skills, Customer Focus, Organizational Agility
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Our BenefitsCSL employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources, planning for your financial future, or supporting your favorite charity with a matching contribution, CSL has many benefits to help achieve your goals.
Please take the time to review our benefits site to see what's available to you as a CSL employee.
About CSL BehringCSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring .
We want CSL to reflect the world around usAs a global organization with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL.
Do work that matters at CSL Behring