Senior Product Marketing Manager

3 weeks ago

Hoboken, United States NICE Systems, Inc. Full time

So, what's the role all about? We are actively seeking a dynamic and results-oriented Fraud Technology Product Marketing Manager to lead our strategic initiatives in championing and positioning our state-of-the-art fraud prevention solutions. The ideal candidate is a self-starter with an in-depth understanding of fraud technology, a demonstrated track record in product marketing, and a zeal for driving growth and awareness in a competitive landscape. The ideal candidate brings a proven background in financial services, particularly in financial crime and compliance management. They possess a passion for storytelling and a wealth of experience in creating and delivering high-impact communications. The ability to translate complex Big Data Cloud technologies and AI-driven financial crime detection models into persuasive and highly credible messages is paramount, tailored for an audience of financial institutions and fintech providers. How will you make an impact? Develop compelling and differentiated product positioning and messaging that resonates with the target audience. Craft clear and concise value propositions that highlight the unique features and benefits of our fraud technology solutions. Participates in the partnership with Marketing and Product Management in the process of developing the definition, messaging, and positioning of solutions. Participates in go-to-market campaigns, supporting marketing activities, and representing NICE Actimize at industry events. Develop and maintain marketing collateral, including thought leadership pieces, infographics, brochures and data sheets Develop and maintain sales support materials/tools, including sales decks, sales playbook, product descriptions and other customer-facing collateral. Conduct regular training sessions to keep the sales team updated on the latest product features and competitive positioning. Works with the Product team to perform market research and execute strategies to bring new products to market. Gather customer references and identify and create compelling customer stories. Assesses and identifies market opportunities to create opportunities for existing and new NICE Actimize products. Have you got what it takes? 3 years of Product Marketing and/or Product Management Experience Experience with Product Marketing Concepts such as buyer-persona targeting, development & communication; pipeline management Experience creating marketing collateral Strong Communication Skills Travel: willingness to travel 25% - 33% Education-Bachelor's Degree You will have an advantage if you also have: Familiarity with Financial Services issues such as fraud and money laundering; ability to thrive in a dynamic environment What's in it for you? Join an ever-growing, market disrupting, global company where the teams - comprised of the best of the best - work in a fast-paced, collaborative, and creative environment As the market leader, every day at NICE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations. If you are passionate, innovative, and excited to constantly raise the bar, you may just be our next NICEr Enjoy NICE-FLEX At NICE, we work according to the NICE-FLEX hybrid model, which enables maximum flexibility: 2 days working from the office and 3 days of remote work, each week. Naturally, office days focus on face-to-face meetings, where teamwork and collaborative thinking generate innovation, new ideas, and a vibrant, interactive atmosphere. About NICE Actimize: NICE Actimize is the largest and broadest provider of financial crime, risk, and compliance solutions for regional and global financial institutions, as well as government regulators. Consistently ranked as number one in the space, NICE Actimize experts apply innovative technology to protect institutions and safeguard consumers' and investors' assets by identifying financial crime, preventing fraud, and providing regulatory compliance. Requisition ID: 4211Reporting into: Director of Product Marketing Role Type: Individual Contributor Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

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