Senior Manager, Product Marketing

4 weeks ago

Hoboken, United States Wal-Mart Stores , Inc. Full time

Location HOBOKEN, NJ Career Area Marketing and Customer Insights Job Function Product Marketing Employment Type Regular/Permanent Position Type Salary Requisition WD1803700 What you'll do at Position Summary...What you'll do...Are you a dynamic marketing professional with a passion for launching early-stage products? Do you excel at storytelling and find excitement in refining the ideal customer profile and crafting value propositions that resonate? Join us at as Senior Product Marketing Manager and take the lead in shaping how we position and market our products. Be part of a forward-thinking, startup culture that's backed by one of the world's leading retailer.We're the B2B masterminds empowering retailers of all sizes and categories with transformational retail technologies that have scaled across Walmart globally. As the Senior Product Marketing Manager, you will conduct market and competitive landscaping, define target segments and personas, craft unique value propositions and drive integrated product marketing campaigns,You will make an impact in 3 highly critical areas:Product Messaging & Positioning:Create comprehensive messaging frameworks that articulate the product's features, benefits, and differentiation points. This includes identifying key messaging pillars and mapping them to various customer personas and use cases.Lead messaging and positioning efforts for new product launches or feature releases. Develop launch plans that outline messaging strategies, communication channels, and rollout timelines to generate excitement and drive adoption.Work closely with product development teams to understand the product roadmap, features, and functionalities. Translate technical specifications into customer-centric messaging that resonates with the target audience.Collaborate closely with product management, sales, and other cross-functional teams to ensure alignment on product positioning and messaging.Conduct market research and competitive analysis to identify market trends, customer needs, and product differentiators.Go-to-Market Strategy:Lead the development and execution of go-to-market strategies for new product launches and feature releases.Define target segments, value propositions and distribution channels to drive product adoption and revenue growth.Partner with sales and partner teams to drive awareness, generate leads, and enable sales effectiveness.Gather feedback from customers, sales teams, and other stakeholders to continuously iterate on the GTM strategy and improve future launches. Incorporate learnings to refine messaging, positioning, and go-to-market approaches.Product Education & Sales Enablement:Create comprehensive sales enablement resources such as sales decks, battle cards, product guides, FAQs, and objection handling documents. These materials should provide sales teams with the necessary information to effectively communicate the value proposition and features of the product.Develop sales playbooks that outline messaging frameworks and objection handling for selling. These playbooks should serve as a reference guide for sales reps during customer interactions.Partner to create product-related content and assets such as solution sheets, demo videos, and case studies to support marketing and sales efforts.Co-conduct product training sessions with the product owners to ensure a deep understanding of our products and their value proposition.Preferred qualifications and experiences (not all required):8+ years of experience in product marketing or related roles.Proven track record of developing and executing successful product marketing strategies in a B2B or technology environment.Strong understanding of market dynamics, customer insights, and competitive landscape.Excellent communication and storytelling skills, with the ability to distill complex concepts into clear and compelling messaging.Experience working cross-functionally with product management, sales, and other teams to drive product success.Proficiency in market research, data analysis, and customer segmentation techniques.Familiarity with marketing automation platforms (HubSpot a plus), CRM systems, and other marketing technology tools.Willingness to travel for events, customer meetings, and team collaboration, as needed.About Walmart Commerce Technologies:Walmart Commerce Technologies is a leading provider of retail technology solutions, empowering businesses to transform their operations and meet the evolving needs of customers. Our team offers retailers white-label technologies that power supply chain, store operations and growth.Our mission is clear: we're committed to enabling retailers to better serve their customers by delivering innovative Software as a Service (SaaS) solutions powered by Walmart's proven technologies and industry-leading services. With a focus on innovation and customer-centricity, Walmart Commerce Technologies is shaping the future of retail.If you're excited about driving product success in a dynamic and fast-paced environment, check out Walmart Commerce Technologies at Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Masters: Business AdministrationPrimary Location...221 RIVER ST, HOBOKEN, NJ 07030, United States of America

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