Director, Organic Social

3 weeks ago

New York, United States Darkroom Studios Full time

We're building the future of advertising and are looking for the minds to help us do it.

Darkroom is a strategic marketing agency with unique access to specialized talent across the globe. Our main function is to provide growth strategy, dedicated team staffing, and profitability consulting to enhance the value of our clients. A category leader in results-driven growth marketing, Darkroom's success is attributed to our unique partnership model, rooted in small, nimble, and dedicated teams - powered by our proprietary MarketingOS.

Taking the startup mindset to the agency space, the collective expertise of our team of entrepreneurs and senior digital marketers are deeply aware of the newest trends in digital marketing. Our learned experience has allowed us to take clients (and internal ventures) from $0 to millions in revenue in just a few months. We work with game-changing brands: Crate & Barrel, Popchips, FEED, Olipop, & CALPAK, to name a few.

This is a remote role, and is open to candidates based in the state(s) of, Pennsylvania, New York, or Florida, and must have the right to work within the United States.

We are thrilled to introduce the role of Director of Organic Social, the first of its kind at Darkroom. As the first employee on our Organic Social team, you will be the key ingredient in building out what we believe is the future foundation of all successful growth marketing programs. The role is a mix of player-coach, and in the beginning, it will consist almost entirely of managing organic programs - mainly TikTok and Instagram - for consumer businesses across categories.

Successful candidates will understand the platforms like the back of their hand; contributing multiple times a day to engaging with content. It is mandatory that candidates are actively creating content either personally or part of their current position, and have a demonstrated track record in building a following with high engagement metrics like saves and shares are important in our evaluation.

You will be working on building brands through compelling content, culturally relevant storytelling, and consumer engagement.

Ongoing Responsibilities

  • Strategy & Analytics
    • Coordinate content creation, planning, scheduling, and community management to seamlessly integrate overall communications efforts with social media tactics
    • Comfortable creating and deploying 3-5 videos per brand for TikTok and Instagram Reels
    • Develop social content strategies, based on the understanding of the client's brand message, voice, objectives and target audiences
    • Develop brand analysis and audit frameworks that can be used for new clients
    • Develop trainings and consulting programs that can be used for new hires, client trainings, and other training purposes
    • Develop engagement pods to provide social proof and cross collaboration between brands.
    • Identify whitespace opportunities to elevate strategy & define distinct roles for content on each social platform to build brand equity
    • Analyze and report on social data and optimize strategy based against business objectives
    • Demonstrate thought leadership in building social media programs that develop, engage, and retain audiences
    • Collaborate closely with internal and external cross-functioning teams for ongoing social support
    • Keep a finger on the pulse of social trends and happenings, new platforms, and competitive landscape
    • Develop data-driven social media strategies that align with client objectives and industry trends, leveraging insights from analytics tools and platforms.
    • Collaborate with cross-functional teams to integrate organic social media efforts with paid media, content marketing, and overall marketing strategies.
  • Client Management
    • Lead client meetings and presentations, showcasing the value of organic social media in driving business objectives and fostering long-term partnerships..
  • Team Management
    • Recruit, mentor, and lead a talented team of social media professionals, including content creators, community managers, and analysts.
    • Foster a culture of creativity, innovation, and collaboration within the team, ensuring high-quality deliverables and client satisfaction.
Core Competencies
  • In-depth understanding of organic social media strategies, content creation, and audience engagement tactics.
  • Strong leadership and team management skills, with experience in building and leading high-performing teams.
  • Exceptional communication and presentation abilities, capable of articulating strategies, ideas, and performance metrics effectively.
  • Analytical mindset with the ability to derive insights from data and optimize strategies for maximum impact.
  • Proven track record of delivering successful organic social media campaigns and driving growth for clients.
Personal Traits & Habits
  • Mandatory 1 hour on TikTok min per day
  • You are not afraid to be a leader and deliver thoughtful direction that keeps projects on track.
  • You are a content creator with a demonstrated history of building followings for brands.
  • Creative thinker with the ability to innovate and develop impactful social media strategies.
  • You are able to be flexible, understand shifting client needs, deal with ambiguity, and adapt to the situation.
  • Excellent problem-solving skills and the ability to adapt to changing client needs and industry trends.
  • Strong interpersonal skills, with the ability to build relationships and collaborate effectively with clients and internal teams.
  • Adaptable and flexible, with a commitment to continuous learning and staying updated on social media best practices.
What it's like to work at Darkroom:

We're building the future of advertising and are looking for the minds to help us do it. We only seek out the best-from our clients to our people. Our team is our most sacred asset, and we offer highly competitive salaries and the following perks:
  • Unlimited Vacation Policy, and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy, our annual "Darkweek", and 10 holidays throughout the year to keep you recharged and sharp.
  • Location, location, (or no) location: Remote-first culture with a strong community base. With Hubs in LA, SF, New York, Philly, Lisbon,Brasil and Eastern Europe.
  • Health & Wellness: Company-sponsored medical, dental, and vision benefits with, so you can stay as healthy as can be.
  • Finances, growth, and retirement: After one year with Darkroom, we deliver a robust 401k program with company match, equity incentives, and a profit-sharing opportunity so we can help you save as the company grows.
  • Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.


Equal Opportunity Statement

Darkroom is an equal opportunity workplace-we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements

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