Senior Account Executive

4 weeks ago

Rocky Hill, United States Avid Marketing Grp. Full time
Position Overview:

Work with existing and newly acquired clients, from initial onboarding throughout program execution. Help to further develop clients' shopper marketing efforts by leveraging AMG proprietary platforms. Manage and mentor junior level account employees.

Highlighted Responsibilities:

Main Client Contact and Partner:
  • Develop, maintain and extend client relationships by managing the day-to-day interaction (travel to client as needed)
  • Develop a deep understanding of each client’s business as the primary liaison. Provide effective direction to ensure progress in achieving the client’s marketing objectives
  • Work with client to establish target goals and objectives, high level yearly planning as well as project planning and program financial responsibility
Be Strategic, Grow the Business:
  • Drive strategies to grow AMG revenue, bring business solutions to clients by offering unique shopper marketing programs
  • Execute shopper marketing campaigns with a focus on conversion and ROI optimization
  • Collaborate with AMG Analytics team to provide key insights and analyze program performance and to provide external and internal reporting
  • Collaborate with AMG Project Management team to ensure executional excellence
  • Research competitive products and industry trends
  • Grow AMG client base by actively seeking business within existing clients
Mentoring and Managing:
  • Manage and develop AAE/AE employees by providing guidance and support
  • Provide ongoing assessments to direct reports – monthly, 90-day and annual review
Qualifications:
  • 5 - 8 years of Sales promotion, advertising, marketing, or related work experience required, CPG or shopper marketing experience would be ideal
  • Alcohol Beverage marketing/sales experience is a bonus
  • Team management and mentoring experience a must
  • Proficiency in Microsoft Office, especially Excel is a must

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