Marketing & Communications Manager - Talent Attraction & Engagement
1 week ago
Marketing & Communications Manager - Talent Attraction & Engagement
Ideal candidate
We look for people who want to grow; who always ask, "What's next?" Our values and business are rooted in always seeking ways to have greater impact - staying ahead of industry and regulatory trends; seeking new skills, credentials and certifications; and constantly improving how we collaborate, communicate and work together to achieve client, business, personal and professional goals.
What working at JCCS offers
When you grow our clients grow, and we grow. So, we offer a competitive compensation package in which you're rewarded based on performance and recognized for the value you bring to the firm. Our total rewards package includes medical, dental, vision and other offerings; profit-sharing 401(k) plan with safe harbor contributions; a minimum of 10 vacation days, nine company-observed holidays, 12 sick days, and half-day Fridays from May through December. Plus, we offer:
- Support, coaching and feedback from co-workers and managers.
- Opportunities to develop new skills and advance your career.
- The freedom to work in a way that lets you balance life outside of work.
JCCS has more than 110 professionals working in seven locations. Yet we all share one goal: to guide our clients in making smart decisions today so they can have a better tomorrow.
For more than 75 years we've helped clients, both big and small, in virtually every sector. We've collaborated with them on everything from managing payroll to paying the right amount of tax, from expansion plans like mergers and acquisitions to succession planning, and valuation. Throughout it all we've held one firm belief.
When it comes to reaching your personal, business and professional goals, knowledge is power.
JCCS Certified Public Accountants and Business Advisors is looking for motivated professionals to join their Central Office team.
Position Summary
The Marketing Manager for Talent Attraction and Engagement will be responsible for developing and implementing innovative marketing strategies to enhance JCCS' employment brand and attract top talent to our firm. Collaborating closely with the HR team, this role will position JCCS as an employer of choice in the accounting industry. This role will work in close partnership with our chosen marketing agency to ensure alignment and integration of marketing efforts. The Marketing Manager will focus on internal collaboration and project management to deliver on internal goals with the agency's external resources and expertise. This role will also assist in developing internal communications to ensure that employees are well-informed about firm news, updates, policies, and events, promoting a positive and engaged workplace culture.
Essential Job Responsibilities:
- Develop and execute comprehensive employment branding and marketing strategies to elevate JCCS' visibility as an employer of choice.
- Create and manage engaging content for a variety of platforms, including social media, career websites, and job boards to uniquely communicate the firm's culture, professional growth opportunities and employment value proposition.
- Understand hiring goals and ideal candidate profiles to inform talent attraction strategies.
- Conduct market research and analyze competitor employment branding strategies to inform and adjust JCCS' approach.
- In collaboration with HR Director, organize college recruitment events and job fairs to promote JCCS. Train employees attending these events on key JCCS talking points to ensure message consistency.
- Oversee the development of promotional items and marketing assets, including videos, swag items and other collateral to support employment marketing campaigns.
- Measure and report on the effectiveness of employment marketing initiatives, utilizing analytics to refine strategies and improve outcomes.
- Oversee communications program to reinforce client service behaviors
- Oversee all digital marketing platforms, assets, and content: Champion the development, execution, and continuous improvement of digital marketing strategies across web, intranet, social media, email, and advertising channels to enhance brand presence, engage audiences, and drive measurable growth.
- Assist firm leaders in the development of effective and clear communications to employees.
- Serve as the primary liaison between JCCS and the chosen agency, ensuring cohesive strategy development and execution.
- Collaborate with external partners to develop and refine JCCS' employer branding strategies, ensuring that all external messaging aligns with internal goals and values.
- Coordinate regular meetings with the marketing agency to review campaign progress, adjust strategies, and brainstorm new initiatives.
- Performs other duties, responsibilities, and activities as assigned.
- Bachelor's degree in marketing, communications or a related field.
- 5-7+ years of experience in marketing, with a focus on employment branding or recruitment marketing preferred.
- Strong understanding of the latest employment marketing trends and digital recruitment best practices.
- Excellent written and verbal communication skills, with the ability to create compelling content for diverse audiences.
- Proven ability to manage multiple projects, meet deadlines, and work collaboratively in a fast-paced environment.
- Proficient in digital marketing tools and social media platforms.
- Experience with data analysis and reporting to measure the success of marketing initiatives.
- Must use good judgement and have attention to detail.
- Good organizational skills.
- Excellent written and oral communication.
- Ability to be self-directed and to work as a team member.
This job posting is intended to describe the general nature and level of work being performed and not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel as classified.
Candidate must successfully pass a background check.
JCCS PC is an Equal Opportunity Employer and will consider all candidates that meet the qualifications with or without a reasonable accommodation.
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