Marketing Manager

2 weeks ago

Charlotte, United States RKW Residential Full time
Summary:We are seeking a passionate and experienced Marketing Manager to join our growing team. In this role, you will play a key part in developing and executing innovative marketing strategies that drive qualified traffic and support occupancy goals across our portfolio of apartment communities. You will collaborate closely with the Director of Marketing and Strategy, regional and property managers, and external partners to achieve our marketing objectives. If you are a creative thinker with a strong understanding of residential marketing and a passion for the real estate industry, we encourage you to apply

Essential Duties and Responsibilities:

  • Develop and implement comprehensive marketing plans for a portfolio of apartment communities, tailored to each community's unique target audience.
  • Partner with regional and property managers to execute marketing strategies and provide in-depth support to under-performing communities.
  • Conduct market research and analysis to stay abreast of current trends and identify opportunities to improve marketing effectiveness.
  • Manage marketing budgets at both the corporate and property level, ensuring cost-effective allocation of resources.
  • Oversee the creation and production of compelling marketing materials, including brochures, presentations, website content, social media content, and promotional items.
  • Manage relationships with design agencies, advertising partners, and other marketing vendors to ensure high-quality and timely execution of projects.
  • Track and analyze key marketing metrics, providing regular reports on campaign performance and ROI.
  • Contribute to the development and delivery of marketing training programs for property managers and other stakeholders.
  • Participate in presentations to prospective owners/clients to secure new management agreements.
  • Foster strong relationships with clients and owners, providing regular updates and seeking feedback on marketing initiatives.
Preferred Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3+ years of experience in a marketing role, preferably within the real estate or property management industry (flexible for the right candidate).
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
  • Experience with Google Analytics, Google Ads, and other marketing analytics tools.
  • Excellent written and verbal communication skills.
  • Strong project management and organizational skills.
  • Ability to work independently and as part of a team.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Travel:
  • Up to 25% travel may be required, depending on the location of assigned properties.
Physical Demands
  • While performing the duties of this job, the employee is regularly required to sit, stand, walk, and use hands to finger, handle, or feel.
  • The employee is occasionally required to reach with hands and arms and may need to lift and/or move up to 25 pounds.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


This job description is not all-inclusive and other duties may be assigned.

Role to be filled in Charlotte, NC office OR the Miami, FL office.

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