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Associate Director of Marketing at 14th Street Y
1 month ago
The Associate Director will serve as a strategist and a practitioner, helping to create and implement marketing plans to support and grow 14Y's diverse range of programs and overseeing production and distribution of collateral. The Associate Director will build brand awareness through all forms of media, including print and digital advertising, print collateral, social media, strategic alliances and partnerships, and direct marketing. The ideal candidate will be able to work with many different audiences across different types of media, with a proven background in outreach and building partnerships.
Reporting directly to Educational Alliance's Director of Communications, the Associate Director will work collaboratively with staff across all 14Y programs, as well as 14Y leadership. The Associate Director will supervise the Marketing Associate and work closely with the organization's graphic designer.
Key Responsibilities and Accountabilities
Promotion and Strategies
- Work in partnership with 14Y leadership and EA's Director of Communications to develop a strategic marketing framework and clear, consistent brand strategy for 14Y that will expand visibility in the community and effectively reach new audiences.
- Work in partnership with 14Y leadership and EA's Director of Communications on 14Y fundraising initiatives, events, and other campaigns.
- Refine and implement promotional strategies across website, social media, and print collateral for all 14Y programs including membership, preschool, camp, fitness, Jewish cultural programs, adult classes and workshops, older adult programming, fitness, aquatics and more.
- Track impact of programmatic messaging and promotional efforts.
- Build and maintain excellent external and interdepartmental relationships to ensure successful planning and execution of marketing strategy for 14Y programs and events.
- Work with EA's Director of Communications on press strategy to elevate awareness of and publicity for 14Y programs.
- Supervise the 14Y marketing team, including Marketing Associate, consultants, and interns (when applicable).
- Lead and guide both the internal marketing staff and 14Y program staff in managing social media, newsletter, website, and collateral production.
- Manage partners and vendors, including printers and mail houses.
- Coordinate marketing efforts with the Educational Alliance team, when needed.
- Provide fiscal management and oversight for the 14Y marketing department as well as 14Y programs' marketing budgets.
- Work with Marketing Associate to maintain marketing inventory, signs, and wayfinding, identifying program and building needs
Minimum Qualifications:
- Bachelor's Degree in Marketing or Communications or similar work experience is required. Master's Degree is a plus.
- Passion for outreach and for building community.
- 5-7 years of experience in Marketing/Communications in the nonprofit or for-profit sector.
- Experience planning and executing marketing campaigns, budgets, and projects.
- Excellent verbal and written communication skills, with proven ability to tell a compelling story.
- Strong analytical, planning, and organizational skills
- High degree of personal accountability with significant emphasis on internal and external customer service.
- Demonstrated ability both as a manager and as a team player with the willingness to adapt to achieve shared goals.
- Ability to take direction and work in a fast-paced environment, balancing and prioritizing the needs of multiple departments.
- Experience using WordPress, Asana, Constant Contact, Sprout Social, or similar management tools and aware of evolving trends in social media/digital advertising.
- Integrity, resourcefulness, creative problem solving, and a willingness to pivot as needed.
- Knowledge of Jewish culture and values is a plus but not necessary.
70k-80K
Agency Information:
A nonprofit beacon of hope for over 130 years, as a historically Jewish organization Educational Alliance believes in the power of communities to lift up people of all ages and turn strangers into neighbors. We offer high-quality, affordable education programs, health services, and diverse cultural enrichment right where New Yorkers live and raise their families. We make the city a brighter, friendlier and more supportive place. Our community centers offer multi-generational programs that push boundaries and break barriers, sharing critical tools to foster relationships and advance the well-being of people in New York City.
Our pioneering educational programs--like 2Generation Head Start, and courses ranging from art to fitness, career readiness to citizenship--are carefully curated and developed with our city's residents in mind. We offer dozens of options and we never stop innovating to help people of all ages grow, connect, and engage.
Guided by Jewish values, Educational Alliance celebrates the differences and individuality every person brings when they walk through our doors because we know that there is more that connects us than keeps us divided. Today, our reach extends beyond the city as our innovative programs serve as models for other organizations to adopt and implement in their communities. We invite you to join us as we partner with our neighbors, strengthen our city, and pave the way for more generations of New Yorkers to live enriched and fulfilling lives - because you belong here.
