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Media Buyer

3 months ago

Myrtle Beach, United States The Brandon Agency Full time

Dynamic Media Buyer Needed: Shape the Future of Advertising Campaigns

Are you ready to play a pivotal role in the success of advertising campaigns? We're looking for a Media Buyer to join our dynamic team, where you'll be at the heart of strategic media acquisitions. In collaboration with our Media Director, Media Planners, and Digital Operations Specialists, you will execute paid media buys across both traditional and digital platforms.

This role demands a comprehensive understanding of media plans, an eye for market trends, stellar negotiation skills, and a knack for optimizing media performance to meet client goals. If you're organized, financially savvy, process-oriented, excel at Excel, have experience in The Trade Desk and a problem-solving pro who thrives on managing multiple priorities, we want you.

Dive into a role where your contributions significantly shape our clients' advertising success. Here, your ability to navigate the complexities of media buying will drive impactful campaigns and foster growth.

Let us introduce ourselves:

Introducing The Brandon Agency: Fully integrated. Digital first. Data driven. As the largest independent agency in the Carolinas built for today's digital world, we offer in-house solutions from brand strategy to world-class video and content production, e-commerce infrastructure, full-stack website capabilities, social media management, public relations, and full-service paid media. Specializing in diverse categories including CPG, B2B, Financial, Healthcare, Utilities, Telcom, Real Estate, Lifestyle Apparel, Outdoor Leisure, and Resort Travel, we've earned recognition as one of the most creatively awarded agencies in the Carolinas, with accolades including features in prestigious awards such as the National Addys, Emmys, Graphis, and more. We've been recognized as a "Best Place to Work" for seven consecutive years, fostering a culture of creativity and excellence, and empowering our team members to excel and innovate. Join us and be part of a passionate team dedicated to making a lasting impact in the marketing industry.

Become part of a team that values:

  • Fostering strong client connections
  • Delivering exceptional service
  • Creative and solution-oriented thinking
  • Shared commitment to client success

What you'll do as Media Buyer:

  • Optimize towards performance: Whether hands on keyboard or working with a vendor you will ensure our media is optimized towards performance
  • Strategize with Partners: Align closely with media planners to grasp each client's goals, audience, and overarching media strategy.
  • Negotiate with Savvy: Execute media buys with a focus on efficiency, securing the most advantageous rates and value within budgetary bounds.
  • Refine Media Plans: Keep our media plans sharp and up-to-date, incorporating the latest rates and specifications to ensure accuracy.
  • Analyze for Excellence: Delve into performance data, leveraging reports to identify strategic adjustments that propel campaign effectiveness and meet KPIs.
  • Manage Insertion Orders: Handle the lifecycle of insertion orders meticulously, from crafting to distributing, ensuring precision and promptness.
  • Smooth Vendor Relations: Maintain smooth operations with media vendors, quickly resolving any issues or discrepancies that arise.
  • Organize with Care: Oversee our media document repository, making sure the team has easy access to current and accurate information.
  • Lead RFP Communications: Send out RFPs to a diverse array of media outlets, addressing queries and ensuring clear communication.
  • Monitor Performance Metrics: Keep an eye on crucial metrics like ROI and ROAS, adjusting strategies to optimize campaign outcomes.
  • Facilitate Invoice Processing: Work in tandem with accounting to manage invoices and address any financial questions, ensuring clarity and accuracy.
  • Ensure Timely Invoicing: Proactively engage with media representatives to secure all invoices, aiding in precise budget management.
  • Stay Ahead of Trends: Build relationships with media sales reps and stay informed about their latest offerings and pricing.
  • Support Media Trafficking: Assist in media trafficking as needed, and mentor media coordinators, contributing to their professional growth.
  • Enhance PR Opportunities: Identify potential editorial opportunities that can bolster our Public Relations efforts and overall media team performance.

Media Buyer Paid Social Focus

  • Responsible for executing and managing paid social media campaigns across various platforms, including Meta, Pinterest, LinkedIn, Twitch, and more. The primary focus will be on driving conversions and increasing website traffic through strategic and effective tactics. Experience with Shopify is highly desirable.

Knowledge and skills required for the position are:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field is preferred.
  • 2+ years of agency media buying experience
  • Proven track record in media buying and planning.
  • Strong foundation in mathematics, particularly media math, and a proven ability to manage and reconcile client media budgets effectively.
  • Programmatic buying experience with The Trade Desk
  • Knowledge of retail media networks is a plus
  • Demonstrated proficiency in Excel and familiarity with media buying platforms such as STRATA/Eleven.
  • Adept at building and maintaining professional relationships with media vendors and internal stakeholders.
  • Up-to-date knowledge of market trends, media outlets, and advertising strategies.
  • Knowledge of media planning and buying tools.
  • Experience in negotiating pricing and terms.
  • Excellent analytical, problem-solving, and organizational skills.
  • Strong verbal and written communication skills.
  • Keen attention to detail and a process-driven approach to work.

Ability to mentor and support team members, fostering a collaborative and productive work environment.

Join our team to leverage your negotiation prowess, strategic insight, and passion for media buying to drive client success and campaign innovation. The Brandon Agency offers a competitive benefits package, including top-tier insurance, flexible PTO, and a 401k match. Join a team that values innovation, collaboration, and making a real impact. Apply Now