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Channel Marketing Specialist

2 months ago

Maumee, United States Fiberon Full time

Job Description

As the Channel Marketing Specialist , you will be responsible for driving wholesale business growth through strategic go-to-market initiatives. In this role, you will lead and manage programs that drive loyalty to the Outdoors brand and wholesale channel partners. You will also collaborate with specific districts on the development of marketing materials for various channel customers that deliver tailored solutions to support the growth and expansion of the company’s brands, products, and services.

As the Channel Marketing Specialist , you will provide strategic insight, develop project plans, and drive the execution of projects that support the growth of Outdoors dealers, builders and contractors – including program development and management, omnichannel marketing efforts along with industry shows and events. This role will prepare experienced specialists for future growth in the marketing function as you incorporate strategic planning beyond day-to-day and project execution.

Location: This is a HYBRID position that will work three days a week (Tuesday, Wednesday, Thursday) out of our Maumee, OH key office location.

RESPONSIBILITIES:

The bullet points below reflect roughly 80% of your job. We are a fast-paced company, so these may change over time:

  • Lead dealer, builder and contractor programs including program strategy, requirements and enhancements, promotions, and other marketing initiatives to drive growth.
  • Develop and execute promotions that grow Outdoors product sales and drive brand loyalty.
  • Support the development and review of custom marketing literature and merchandising aids for assigned districts and channel partners.
  • Manage local and regional shows, events and customer engagements for all Outdoors brands ensuring brand representation, product assortment and customer engagement at all events.
  • Create and manage local and regional tradeshow strategy for all outdoors brands by collaborating cross functionally internally and externally with tradeshow vendors.
  • Manage Tradeshow Kit/Tabletop Package Strategy for all outdoors brands.
  • Responsible for managing project budgets and marketing spend for assigned projects.
  • Prepare and present project updates to internal and external project stakeholders.
  • Manage outside agencies and vendors as needed.
  • Collaborate with assigned districts and key customers on field requests for marketing support.
  • Support other marketing and sales initiatives as needed.
  • May perform other duties as assigned.

Qualifications:
Qualifications

BASIC QUALIFICATIONS:

  • Bachelor’s degree in marketing or communications
  • 2+ years of experience in marketing, advertising, or event marketing/trade shows
  • Proficient in Microsoft Office Suite
  • Strong project management skills managing both traditional and digital-based marketing tools.
  • Ability to work with complex products and attention to detail.

PREFERRED QUALIFICATIONS:

  • Background in both B2C and B2B (channel) marketing
  • Experience in building products category
  • Experience with Project Management and Marketing Production
  • Creative and strategic mindset that works well in fast-paced cross-functional team environments

Additional Information

At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more.

Equal Employment Opportunity

FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at FBIN.Recruiting@fbhs.com and let us know the nature of your request along with your contact information.