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Game Brand Manager

3 months ago

Los Angeles, United States eChinaCareers.com Full time

We are looking for a Game Brand Manager to join a major gaming company in their office based in Los Angeles, United States. This is a full-time position starting as soon as possible.

Job responsibilities

  • Manage the global branding strategy for shooting games and establish a strong global brand identity for the game
  • Possess an in-depth understanding of the shooting game genre and player preferences. Utilize product content and insights from players to develop a distinctive brand tone and incorporate it into specific publishing content
  • Conduct comprehensive environmental analysis and market research, including evaluating brand markets, monitoring industry trends, and studying competitor dynamics. Provide valuable brand insights for game version packaging, future development plans, and other related tasks
  • Devise creative global events that align with the brand tone, promotional goals, and market characteristics. Mobilize domestic and international market resources to successfully execute these innovative events, combining brand awareness and performance metrics

Requirements

  • Possessing over 5 years of extensive experience in brand marketing, with a strong preference for the gaming industry.
  • Demonstrating a keen aesthetic sense and a global perspective
  • Showcasing exceptional planning and copywriting skills
  • Mandarin speaking language skills is a plus

Benefits

Compensation package

The salary and benefits package includes a highly competitive monthly salary, commensurate with experience, along with performance bonuses and year-end bonuses, ensuring a rewarding compensation structure.