Social Gaming US Copywriter
3 weeks ago
Location: Malta / Remote (US national)
Timezone: CET / Flexi (+/- 4-5 hours)
Company: Xcite Ventures Limited
About Us:
Xcite Ventures Limited is a fast-growing company in the Social Gaming industry, committed to delivering outstanding online entertainment experiences. Our goal is to disrupt the social gaming sector with innovative approaches and creative techniques, and if you think you’re up for this challenge, then we would really like to meet you.
The Role:
Do you have a talent for crafting engaging, persuasive copy that speaks to the US market? We are looking for a skilled Social Gaming US Copywriter, ideally someone who calls USA home, to join our new team on this exciting venture.
As a Copywriter, your primary focus will be on creating high-quality and compelling written content that aligns with our brand standards and helps resonate with our US player base. You will be working with multi-departments, so you must immerse yourself in several areas in order to ensure that all copy across platforms enhances the player experience and supports the company’s growth.
What you’ll be doing
Copywriting, Editing and Content Creation:
- Develop clear, engaging, and creative copy for a variety of platforms; including websites, social media, email campaigns, promotional materials and offline communication outputs.
- Ensure the brand tone-of-voice is consistent across all communication media channels, specifically targeting the US audience.
- Collaborate with the Content, CRM and Marketing teams to develop creative messaging and campaign synergies.
- Keep updated on market and socially relevant trends to always deliver “best in class” impactful communication deliverables that hit the mark.
- When applicable, help create and revise SEO-optimized copy for web pages and blog posts to increase visibility and attract organic traffic.
- Review and edit content to ensure it is error-free, grammatically correct, and meets high-quality standards, and complies with regulatory requirements.
- Have a great POV for actioning deliverables, pitching ideas and have an open mind to learn and grow.
Brand Voice and Strategy:
- Act as a brand ambassador and work closely with the Head of Content to ensure copy is aligned with the overall content strategy and business objectives.
- Help carry out content audits to make sure final content output always adheres to brand guidelines.
Analytics and Optimization:
- Be curious to utilize data and analytics to leverage and produce high performing content, including adjusting subject lines, CTAs, content in general, and more.
- Stay updated on industry trends and competitor strategies to ensure content remains relevant and competitive.
Nice to Haves:
- Creative thinker and someone who is able to think outside the box.
- A passionate team player who embodies positivity, diversity and champions ambition.
- Experience with SEO and content optimization strategies is nice to have but not a necessity.
What we are looking for
- Native-level proficiency in English with a deep understanding of the US market and culture.
- Proven experience in copywriting, ideally within the social gaming, iGgaming, and/or online entertainment sectors.
- Ability to craft engaging and persuasive copy that aligns with the brand’s identity.
- Excellent editing and proofreading skills, with a strong attention to detail.
- Great organizational skills with the ability to handle multiple projects in a fast-paced environment.
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