Site Merchandiser

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.

But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.

As part of our team, you'll be the curator of cool, ensuring our brand sites are easy to navigate and fun to shop. If you're all about laid-back vibes and making online shopping a breeze, we'd love to have you onboard.

This role will own:

• Merchandising: Own and execute multi-brand product strategies on DTC & B2b with a strong focus on merchandising strategies to enhance product discoverability, drive sales, and improve the overall consumer journey.
• Product Presentation: Curate and organize product collections, ensuring that they are visually appealing and aligned with seasonal trends, promotions, and marketing initiatives. This can be through the B2b sell-in season as well as DTC in-season to drive sales.
• Content Management: Upload, edit, and manage product listings, descriptions, images, and pricing information to maintain accurate and up-to-date product pages.
• Category Management: Maintain and optimize category pages, ensuring products are appropriately categorized, and filters are working efficiently to aid customer navigation.
• Search Optimization: Implement and maintain search engine optimization (SEO) best practices to improve product visibility and search rankings.
• A/B Testing: Collaborate with the analytics team to conduct A/B tests on various merchandising elements and use the insights to make data-driven improvements.
• Inventory Management: Monitor product availability, discontinuations, and stock levels, making recommendations to prevent out-of-stock situations or overstocking.
• Cross-Selling and Upselling: Implement cross-selling and upselling strategies to increase the average order value and drive additional revenue.
• Competitor Analysis: Stay updated on industry trends and competitor activities, adapting strategies accordingly to maintain a competitive edge.
• User Experience: Continuously improve the online shopping experience by partnering with UX team and digital designers to optimize navigation, load times, and mobile responsiveness.
• Collaboration: Work closely with the marketing, design, and development teams to ensure consistent branding and messaging across the website.
• Reporting: Generate and analyze reports on key performance indicators (KPIs) related to site merchandising efforts and provide actionable insights.

• Bachelor's degree in marketing, e-commerce, business, or a related field (or equivalent experience).
• 3-5 years of Proven experience in DTC & B2b e-commerce merchandising or related roles.
• Strong analytical skills and proficiency in data-driven decision-making.
• Excellent understanding of SEO and its application to e-commerce.
• Proficiency with e-commerce digital platforms and content management systems (Shopify & Salesforce)
• Creative mindset with a keen eye for aesthetics and attention to detail.
• Ability to work in a fast-paced, collaborative environment.
• Strong communication skills and the ability to present ideas clearly and concisely.
• Knowledge of industry trends, best practices, and emerging digital technologies