Social Media Manager

3 weeks ago

Orlando, United States Loews Hotels Full time
Social Media Manager

At Loews Hotels at Universal Orlando, our team members get to make a difference and have fun every day. Our world-class team brings to life the incredible, award-winning hotels located at Universal Orlando Resort.

Named one of Central Floridas Top Workplaces and one of Americas Best-in-State Employers by Forbes, we are committed to our power of we culture.

Are you looking for a place where you can bring your authentic self to work every day andbe able to connect, engage and delight?

  • We offer excellent benefits and perks including one free meal per shift and free theme park access.

  • We have a dynamic culture that makes every day interesting, challenging, fulfilling and fun.

  • We embrace diversity at our core and offer the opportunity for all team members to reach their potential.

  • We invest in training and development opportunities for all team members.

  • We promote social responsibility by being a good neighbor in the community.

  • We care for you, just as we care for others.

About Lakewood Regional Support

Our regional support center provides resources to our hotels for multiple areas including Human Resources, Engineering, Purchasing, Accounting, Security, Group Reservations, Guest Contact Center, Information Technology, Laundry and Communications.

Job Specific

  • Responsible for developing innovative, effective and ongoing social media plan across all channels and continually update plan/strategy and related activity based on emerging trends and opportunities.
  • Monitor/track/interpret/leverage all social media trends.
  • Manage day-to-day social media activities. This includes planning an editorial calendar, creating content to support that calendar, community management and customer service.
  • Plan and effectively manage photo and video shoots.
  • Engage with hotel friends and fans, bloggers and other key audiences to foster conversations and relationships.
  • Monitor review sites and develop appropriate responses, in conjunction with hotel operations teams and Director of Public Relations. Submit request for reviews to be removed/disputed, as necessary.
  • Create photo and video content to support overall PR and marketing goals.
  • Update and maintain photo and video library.
  • Develop and maintain key relationships with bloggers and other influencers.
  • Maintain current lists of key influencers across multiple categories.
  • Partner with Loews home office, Universal Orlando and Hard Rock International to leverage social media opportunities.
  • Work closely with hotel operations teams and resort marketing team to promote new offers, need periods, hotel special events, food and beverage offerings, guest experiences and holiday activities.
  • Analyze and interpret results and actively listen in social media channels, regularly report on findings.
  • Use social media to identify trends, problems and areas of opportunity to positively impact the guest experience
  • Attend required meetings to keep abreast of in-house activities/promotions and events; maintain communications with other departments throughout the hotel
  • Other duties as assigned
  • Regular attendance in conformance with standards
  • May be required to work varying schedules to reflect business needs
  • Required to attend all training sessions and meetings

Qualifications

  • Proficient in office equipment operation, keyboard 50 wpm, computer software: Word, Excel, Power Point
  • Effective time management, leadership, organizational and communication skills
  • Guest service oriented, with excellent hospitality skills
  • Ability to work in a team-oriented environment, meet deadlines and interactive effectively with all levels of team members
  • Degree in marketing, communications, public relations, journalism or related field of study.
  • At least seven years relevant work experience, preferably in hospitality or travel.

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