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Entertainment & Sports Marketing Specialist

4 months ago

Niagara Falls, United States Seneca Resorts & Casinos Full time
Entertainment & Sports Marketing Specialist (req5187)

Job Number:
req5187

Job Title:
Entertainment & Sports Marketing Specialist

Number of Openings:
1

Job/Employment Type:
FT

Country:
USA

State/Province:
New York

City:
Niagara Falls

Job Category:
Marketing

Career Level:
Experienced

Level of Education:
Bachelors (Four Year Degree)

Years of Experience:
1-3 years

Position Description

Job Summary:

The Entertainment and Sports Marketing Specialist is responsible for the submission and execution for all activities related to the marketing and promotion of the casino's Entertainment, Sports and online gaming. This position is responsible for ensuring effective Entertainment target marketing, Sportsbook promotions, special events, as well as maintaining good public relations. This position is responsible for marketing interactive gaming products and services across Seneca Gaming Corporation's portfolio of casino properties. This position is also responsible for the promotion of all sport events including combat sports and e-sports events. This position is also responsible for Headliner, special entertainment events promotion. All duties are to be performed within the guidelines of the Seneca Gaming Corporation's policies and procedures, Internal Control Standards and objectives.

Essential Functions and Responsibilities:
  1. Review and edit advertising materials for accuracy, suggesting changes, and distributing fact sheets to Executives, management, promotions, and team members as needed.
  2. Provide input for future promotions, gifts, mass events, themes, mass promotions, etc relating to Entertainment and Sports.
  3. Provide assistance with setup and execution of all promotions and special entertainment events relating to Entertainment and Sports.
  4. Review promotions based on response and profitability, receive and analyze database response numbers.
  5. Create and assemble memos, SGA submissions for upcoming promotions, promotional fact sheets, database requests and check requests.
  6. Create and submit requests to the advertising department to ensure the proper advertising materials are created, printed, personalized and distributed in a timely and cost efficient manner.
  7. Procurement responsibilities, including assist with requesting RFQ or RFP, SWS Data entry for Purchase Requisitions, and BPO entries.
  8. Establish working relationships and contacts with vendors to request samples and other sportsbook materials.
  9. Cooperate with the Seneca Gaming Authority to ensure compliance with all rules and regulations of the Seneca Gaming Corporation.
  10. Schedule meetings when directed. Ensure all participants are notified, equipment requirements identified and scheduled, and other amenities furnished as requested.
  11. Organize and Plan activities during sporting events
  12. Provide an optimal fan experience
  13. Develop brand loyalty and target audience
  14. Develop an event area calendar
  15. Develop and implement market strategies
  16. Work closely with advertising on all social media, print, radio campaigns
STANDARD REQUIREMENTS:
  1. Ambition. Proactively seeks opportunities to learn & grow.
  2. Initiative. Acts and thinks beyond daily tasks to accomplish goals.
  3. Team Focused. Ensures understanding, cooperation and consistency within and between departments. Encourages collaboration and proactively builds rapport with others
  4. Environmental Radar. Understands how to get things done and when to involve others in decisions.
  5. Business Intelligence, including knowledge of how Seneca Gaming Corporation works and understands key business metrics that apply.
  6. Problem solving ability and routinely looks to improve services, processes, and strategies.
  7. Creativity. Takes advantage of difficult or unusual situations to develop unique approaches.
  8. Maintains professionalism and composure amid challenges; develops, applies, and adheres to standard operating procedures.
  9. Possess the knowledge and skills to do the job at a high level of accomplishment.
  10. Effectively manages work and resources to meet timelines and goals amid competing priorities. Consistently demonstrates organization and time management skills.
  11. Communication: Prepares clear, concise, and well-organized written and verbal communications. Demonstrates active listening. Provides timely and consistent follow-up.
  12. Perform any other duties as assigned, including assisting in all aspects of Sportsbook Operations.
Position Requirements

Each position has varying minimum qualifications. In the absence of fully qualified candidates, some requirements may be waived.

Education/Experience:
  1. High School Diploma required.
  2. BA or BS in Sports Marketing, Marketing, Events or like area is required.
  3. Strong knowledge of sports, players, teams and statistics. Including combat sports.
  4. Passion for sports betting with an understanding of the online betting industry and well as e-sports
  5. Previous marketing, events or promotions experience in a casino for at least 3 years.
  6. Excellent communication, organizational, operational, teamwork and interpersonal skills
  7. Strong numerical and analytical skills, with the ability to use a range of data insights & sources.
  8. Proven experience with completing projects within established deadlines.
  9. Basic understanding of statistics, specifically probability and odds
  10. Ability to understand sports leagues and gaming regulations.
  11. Microsoft Office Suite, specifically Excel and Power Point
  12. Must be able to work in a fast pace high volume environment
Language Skills and Reasoning Ability:
  1. Must possess excellent communicate skills.
  2. Ability to write routine correspondence and to speak effectively to the public, employees and customers.
  3. Must have the ability to deal effectively and interact well with the customers and employees.
  4. Must have the ability to resolve problems/conflicts in a diplomatic and tactful manner.
Physical Requirements and Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderately loud. When on the casino floor, the noise levels increase to loud. Must be able to work in an environment where smoking is permitted.
  1. Must be able to stand, walk, and move through all areas of the casino
  2. Must be able to effectively understand and communicate to customers and employees. Maintain physical stamina and proper mental attitude to work under pressure in a fast-paced, casino environment and effectively deal with customers, management, employees, and members of the business community in all situations.