Director of Marketing

2 weeks ago

Raleigh, North Carolina, United States Ravenscroft Group Full time

Ravenscroft is an independent, coeducational day school in Raleigh, NC, with approximately 1,250 students in grades PreK-12.

We are looking for a Director of Marketing & Communications to join our community of educators that actively strive to be diverse, equitable and inclusive. Our candidates should demonstrate empathy, knowledge and an understanding for the diverse backgrounds in our community; place an importance on genuine and authentic connections with students, faculty, staff and parents; be able to work collaboratively with team members of diverse backgrounds; and have the capacity to model an attitude of unyielding curiosity and a growth mindset.

REPORTS TO: Assistant Head of School for Institutional Advancement

The Director of Marketing & Communications advances the mission of Ravenscroft by being a highly collaborative leader focused on developing, supporting and executing marketing and communications strategies and plans that align with the school's institutional priorities. The Director of Marketing & Communications leads a talented team of professionals which includes Director of Publications, Digital Marketing Manager, and Sports Information Director, who work cross-functionally and are responsible for driving and supporting content development, digital marketing, school publications and community engagement.

WORK HOURS AND EXPECTATIONS:
Exempt administrative position; involves working early/late as needed; four weeks of yearly vacation subject to the approval of the Assistant Head of School for Institutional Advancement.

The major responsibilities of the position are twofold. First, drive awareness of Ravenscroft's unique value proposition and strategic priorities to audiences known and unknown by creating and publishing materials/assets (print and digital) showcasing the school's distinctive programs, philanthropic priorities, talented people and educational spaces. Second, oversee and manage operational and crisis communications.

The position requires the ability to both champion an independent vision and to work in partnership, concert and support of key department stakeholders.

PRIMARY RESPONSIBILITIES:

  • Setting a Course - Monitor, refine, manage and support strategic marketing and operational communications priorities to accommodate evolving institutional needs and changing market conditions.
  • Storytelling and Publications - Provide strategic editorial direction, support and content planning to align with institutional messaging priorities (e.g., "Why Ravenscroft," celebrating a culture of philanthropy, academic programming, student success). Manage and support as needed all school publications, including Ravenscroft Weekly, Monthly Newsletters, Ravenscroft Magazine, Student and Family Handbook, curriculum guides, New Family Guide, Annual Report on Giving, etc.
  • Operational Communications - Oversee and manage school communications and the communications calendar.
  • Crisis Communications - Serve on the crisis management team as a thought leader and manager of timely and effective communications during a crisis.
  • Digital Marketing - Lead and manage the school's digital marketing initiatives, including website management; social media presence, strategy and campaigns; and third-party online presences. Track, evaluate and report relevant data metrics.
  • Demand Generation - Support, develop and execute demand generation campaigns (print/digital advertising, direct mail, etc.), cultivating leads for enrollment management and driving philanthropic support.
  • Materials/Asset/Content Development - Drive and support the creation and publication of compelling content to further an institutional goal/priority (e.g. launching a new program) and/or further understanding of Ravenscroft's distinct value.
  • Brand Management - Manage and enhance the school's reputation and identity
  • Strategic Communications - As needed, provide positioning and messaging support for institutional priorities and Head of School communications as well as provide support to Senior Leadership team members.
  • Press and Media Relations - Manage and oversee all press/media relations; build and maintain relationships with media outlets to obtain favorable coverage and represent Ravenscroft as a thought leader in education.
  • Budget Management - Develop and manage the Marketing and Communications budget, optimizing investments made in talent and resources.
REQUIRED EXPERIENCE, KNOWLEDGE, SKILLS, AND CHARACTERISTICS:
  • Bachelor's degree in marketing, communications or a related field.
  • Demonstrated leadership and experience in the field.
  • Independent school experience preferred.
  • Ability to lead and motivate a team of professionals.
  • Strong ability to think both strategically and tactically.
  • Knowledge and experience in developing both short-term and long-term innovative marketing campaigns.
  • Strong analytical skills to assess data and make data-driven decisions.
  • Collaborative team player, self-starter, highly organized.
  • Possesses a service-oriented disposition and creates a welcoming environment.
  • Ability to multitask, balance competing priorities, meet deadlines and resolve issues under pressure and time constraints.

  • Marketing Director

    16 hours ago

    Raleigh, North Carolina, United States Waxing The City of Raleigh Full time

    Benefits:BonusBonus based on performanceOpportunity for advancementEmployee discountsFree uniformsJob descriptionMarketing Director Waxing The City Raleigh NCCome be a part of something bigger and greater at Waxing The City Raleigh NC. Come help us grow our foot print across North Carolina.Are you a determined and friendly professional with an advanced...

  • Marketing Director

    3 days ago

    Raleigh, North Carolina, United States Waxing The City of Raleigh Full time

    Benefits:Bonus Bonus based on performance Opportunity for advancement Employee discounts Free uniforms Job descriptionMarketing Director Waxing The City Raleigh NCCome be a part of something bigger and greater at Waxing The City Raleigh NC. Come help us grow our foot print across North Carolina.Are you a determined and friendly...

  • Marketing and Communications Director

    2 weeks ago

    Raleigh, North Carolina, United States The Foundation of Hope for Research and Treatment of Mental Illness Full time

    The Foundation of Hope for Research and Treatment of Mental Illness is a 501(c)(3) nonprofit organization established in Raleigh, North Carolina, in 1984. Our unique mission is to conquer mental illness by investing in groundbreaking scientific research and mental health initiatives. The Foundation of Hope is committed to raising community awareness and...

  • Digital Marketing Specialist

    6 days ago

    Raleigh, North Carolina, United States VisionPoint Marketing Full time

    Job Description Job Description VisionPoint Marketing is a full-service marketing agency that specializes in higher education marketing, and we are searching for a Digital Marketing Specialist to join our benchmark-exceeding Media Team. The Digital Marketing Specialist is accountable for the successful creation, launch, and optimization of campaigns within...

  • Digital Marketing Specialist

    3 days ago

    Raleigh, North Carolina, United States VisionPoint Marketing Full time

    VisionPoint Marketing is a full-service marketing agency that specializes in higher education marketing, and we are searching for a Digital Marketing Specialist to join our benchmark-exceeding Media Team.The Digital Marketing Specialist is accountable for the successful creation, launch, and optimization of campaigns within their designated specialty (Paid...

  • Account Director

    3 weeks ago

    Raleigh, North Carolina, United States VisionPoint Marketing Full time

    VisionPoint is a full-service marketing agency that specializes in higher education marketing. We partner with colleges and universities across the country to help them achieve their branding, marketing, and enrollment goals. Our portfolio features a range of award-winning campaigns and projects that we showcase at national conferences each year. While we're...

  • SEO Director

    4 days ago

    Raleigh, North Carolina, United States Reunion Marketing Full time

    Job Description Job Description SEO DirectorRemote PositionAbout UsReunion Marketing is a dynamic and innovative Digital Marketing company that is revolutionizing the Automotive industry. Reunion Marketing is a data-first digital marketing agency focused on achieving top-tier digital results for automotive dealerships. We specialize in improving dealers'...

  • Account Director

    1 week ago

    Raleigh, North Carolina, United States Targetbase Marketing Full time

    As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for...

  • SEO Director

    1 week ago

    Raleigh, North Carolina, United States Reunion Marketing Full time

    Reunion Marketing is a dynamic and innovative Digital Marketing company that is revolutionizing the Automotive industry.Reunion Marketing is a data-first digital marketing agency focused on achieving top-tier digital results for automotive dealerships. We specialize in improving dealers' traffic and leads by executing proven process strategies backed by...

  • EMEA Marketing Director

    5 days ago

    Raleigh, North Carolina, United States Collibra Full time

    We're seeking a results-driven EMEA Marketing Director to join our Global Partner Marketing team at Collibra. As a Marketing Director, you'll be responsible for leading cross-functional teams to develop and execute joint marketing plans and campaigns with our strategic and EMEA Regional Partners.The ideal candidate will have 7+ years of experience in field...

  • Marketing Director

    3 days ago

    Raleigh, North Carolina, United States Grifols, S.A Full time

    Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and...

  • Scientific Marketing Director

    5 days ago

    Raleigh, North Carolina, United States FUJIFILM Corporation Full time

    **Position Overview**The Associate Director of Technical Marketing is a strategic role with global span, requiring significant technical and scientific expertise, as well as excellent communication skills. This position will support a wide range of global marketing activities and thought leadership scientific/technical communications aligned with the Company...

  • Protem Director of Sales and Marketing

    6 days ago

    Raleigh, North Carolina, United States Brookdale Senior Living Full time

    About This OpportunityWe are seeking an experienced sales professional to join our team as a Sales and Marketing Director Protem.This individual will be responsible for generating high-volume recurring streams of new move-in revenue for assigned Brookdale communities with open Sales and Marketing Director positions.ResponsibilitiesGenerates high-volume...

  • Director of Sales and Marketing

    7 days ago

    Raleigh, North Carolina, United States Brookdale Senior Living Full time

    About UsAt Brookdale Senior Living, we are committed to providing exceptional care and services to our residents. We are a dynamic company that values innovation, teamwork, and community involvement.We offer a range of career opportunities in sales and marketing, including positions for experienced professionals and entry-level candidates.Job SummaryThe...

  • Digital Marketing Director

    5 days ago

    Raleigh, North Carolina, United States TriMark Solutions Full time

    We are seeking a Digital Marketing Director to drive our online marketing efforts. The ideal candidate will have expertise in paid and organic strategies, with a proven track record of delivering measurable results.Key ResponsibilitiesDevelop and execute digital marketing campaigns across multiple channelsMaintain strong client relationships by driving...

  • Creative Director Marketing

    4 hours ago

    Raleigh, North Carolina, United States Synerfac Full time

    Job SummarySynerfac is a leading provider of commercial and industrial painting services seeking a highly skilled Creative Director Marketing to oversee our marketing efforts. The successful candidate will have a strong background in graphic design, excellent communication skills, and the ability to drive brand consistency and success.Main...

  • Director of Innovation and Marketing

    3 days ago

    Raleigh, North Carolina, United States Grifols, S.A Full time

    **Innovation and Leadership**Grifols, S.A. is a global healthcare company seeking an innovative and forward-thinking Director of Innovation and Marketing to drive our digital transformation efforts.The ideal candidate will have a proven track record in digital marketing and technology, with experience in managing interdisciplinary teams and analytics tools....

  • Director of Communications and Marketing

    3 weeks ago

    Raleigh, North Carolina, United States InsideHigherEd Full time

    Posting Number:PG193918EPInternal Recruitment :NoWorking Title:Director of Communications and MarketingAnticipated Hiring Range:Commensurate with education and experience.Work Schedule:Monday - Friday, 8 am - 5 pmJob Location:Raleigh, NCDepartment :College Of Veterinary MedicineAbout the Department:The mission of the College of Veterinary Medicine (CVM) is...

  • Director, Product Marketing

    2 weeks ago

    Raleigh, North Carolina, United States FUJIFILM Corporation Full time

    Position Overview This position reports directly to the Senior Director of Marketing and has overall responsibility for instax product management and product marketing. Accountable for executing annual strategies and overseeing instax product staff (2), supporting both internal teams and external stakeholders (sales/retail partners). The Director of Product...

  • Director of Revenue and Marketing

    3 days ago

    Raleigh, North Carolina, United States Opal Hotels Group Full time

    Sales Leadership Role:The Area Director of Sales will lead a team of sales professionals and develop strategic relationships with third-party providers to drive revenue growth and achieve sales targets. This role requires a strong understanding of sales operations, market trends, and customer needs.Main Objectives:To develop and implement proactive sales and...