Digital Marketing Strategist
3 weeks ago
Location:
Erickson Senior Living
Erickson Senior Living, headquartered in Baltimore, Maryland is a national provider of senior living and health care with campuses in 11 states-and growing. Erickson Senior Living develops and manages senior living communities and health services across the country. We achieve industry-leading results in customer satisfaction, driving high occupancy, and positive health outcomes.
We are seeking a Digital Marketing Strategist to join our team This role, which focuses on website, email, and SMS channels is responsible for the strategic planning, execution, optimization, and performance of digital marketing initiatives, including website content strategy, search engine optimization (SEO), email marketing, and SMS mobile marketing efforts.
What we offer
- PTO, volunteer hours, and competitive benefits packages including medical, dental, vision for eligible team members, in accordance with applicable state law
- 401k for all employees 18 and over with a company 3% match
- Education assistance, certification reimbursement and access to over 6,000 courses through our online learning library, designed to enhance your current skills and build new ones
- Onsite medical centers, providing wellness visits and sick care for all employees over 18 years of age
- A "career for life" approach to professional and personal development for our greatest asset; our team members
- A culture of diversity, inclusion, equity and belonging, which builds on our mission, vision and values
- Free onsite parking at all of our communities and corporate offices
How you will make an impact
- Manage email marketing and SMS mobile marketing strategies and automated programs.
- Determine, develop, and execute website enhancement initiatives that align with the overall digital marketing program strategy.
- Manage the conversion rate optimization (CRO) testing of the website and landing pages to improve lead generation performance.
- Vendor management, including providing valuable input during regular agency meetings and handling the timely follow-up of all related tasks required.
- Collaborate with the digital marketing analyst to provide digital marketing insights to gauge channel performance and user engagement, identifying actionable insights to inform strategies and communicate results through presentations and written documentation as needed.
- Partner with the digital marketing agency to determine and execute strategic content marketing SEO optimizations for corporate and community websites.
- 3 or more years working in a digital marketing role that includes at least 2 years of experience in the following: Website testing and optimization; SEO and content marketing strategy; Email marketing; SMS mobile marketing.
- Experience using digital marketing software and platforms, including content management systems (CMS), an email service provider and a CRM/database/marketing automation platform (e.g., Salesforce Sales Cloud and Salesforce Marketing Cloud).
- Experience using Google Analytics and other measurement applications for digital marketing campaign performance analysis.
- Basic HTML knowledge.
- Understanding of UX/UI (user experience/user interface) and functional design best practices for websites and landing pages.
- Bachelor's Degree is preferred
Erickson Senior Living, its affiliates, and managed communities are Equal Opportunity Employers and are committed to providing a workplace free of unlawful discrimination and harassment on the basis of race, color, religion, sex, age, national origin, marital status, veteran status, mental or physical disability, sexual orientation, gender identity or expression, genetic information or any other category protected by federal, state or local law.
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